Twitter Now Lets Anyone Check How Many People Saw Their Tweets

Twitter analytics are now available to all users.

In June, Twitter began experimenting with opening its analytics dashboard to users outside of its advertisers.

See also: 20 Honest Twitter Reactions to Emmys’ Sexist Sofia Vergara Bit

Then, last month, Twitter rolled out an updated analytic dashboard to marketers, verified users and Twitter Card publishers.

The dashboard lets users see how many impressions each tweet has received (how many times users saw the tweet on Twitter), the number of favorites their tweet has received, how many times others have clicked on their profiles, and the number of retweets and

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Facebook Cracks Down on Clickbait, But Don’t Expect Your News Feed to Change

Facebook’s pitch on its News Feed rankings has been consistent: It wants you to be on Facebook, therefore it is in the company’s best interest to make the content you see on the site as good as possible.

That is the general rationale that emerged after Facebook announced on Tuesday that it would begin to factor in time spent into its News Feed rankings. The social network openly admitted that the change has been made in an attempt to eliminate clickbait — stories that offer little information but entice users to click. The pages are sometimes misleading or

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Vine Introduces New Camera: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Vine Introduces New Camera: “The new camera offers powerful ways to edit your videos, as well as the ability to import existing videos on your phone

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Photo Challenge: Use Harsh Mid-Day Light to Your Advantage

Harsh mid-day light isn’t the most ideal setting for photographers. Extreme contrast, blown-out highlights and hard shadows are frequent results of shooting in sunlight.

The best way to succeed in this situation is to work with it, rather than against it. Think about what the light is doing to your subject, and use it.

For this week’s Mashable Photo Challenge, use harsh mid-day light to your advantage. Freelance photographer Jose Silva, who spends a lot of time #chasingharshlight, will guest-host.

See also: 11 Creative Portraits Without Faces

Silva was born and raised in Caracas, Venezuela

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Measuring Social Media: What Marketers Need to Know

Do you understand how to measure social media activities?

Do you know how to gather the right data to help you achieve your business goals?

To explore how you can measure social media activities, I interview Lutz Finger for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social

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