Split Testing: How to Improve Your Site Conversions

Do you split test the opt-ins on your website?

Want to get better results?

To learn how to create effective split tests, I interview conversion expert Joanna Wiebe.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Joanna Wiebe, a copywriter,

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Chancellor Holds Out Business Rates Carrot

Earlier this month, the Chancellor used his budget to promise a radical review of the business rates system, a 400-year-old burden that is becoming ‘crippling’ for many of the small firms that occupy half of the commercial properties on which business rates are paid.

Business rates are based on the rental value of the property a company uses, which puts them at a distinct disadvantage right from the start when they are competing with online retailers, like Amazon.

In 2013/14, business rates brought in £20.5bn of revenue from 1.8 million non-domestic properties and George

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Why has my Google Map listing stopped showing?

Got a call from a business owner in Liverpool today.

He told me that he was paying a company who guaranteed him a front page ranking with his Google Map/Google Plus/Google My Business listing.

His business usually came in at position number 4 in the local pack but, over the last couple of weeks, it had disappeared off the front page.

The reason?

The Google Local pack usually showed seven listings but had suddenly changed to only showing three listings.

Hence, his business at number four was no longer showing.

I explained to him that this is the reason we never guarantee

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Social Sharing Habits: New Research Reveals What People Like to Share

social media reviewsAre you curious about which type of social content gets the most shares?

Are social shares part of how you measure social marketing return on investment (ROI)?

Do you wonder which social channels’ users share most frequently?

In this article you’ll discover the most recent findings about what types of content get shared most, which channels seem to have the most users who share and what posting times result

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How to Implement a Loyalty Program Using Social Media

social media how toDo you want to build stronger relationships with your social media followers?

Have you considered launching a loyalty program?

A loyalty program is an excellent way to gain audience insights while rewarding your most engaged fans.

In this article I’ll explain how to run effective loyalty programs with social media.

Loyalty Program Basics

Loyalty programs are ongoing campaigns that use rewards to create repetitive behavior among your customers. Participants

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