63% of Retweets Are of Male Users

Twee-Q

There may be more women on Twitter, but its male users that are dominating in retweets.

Swedish-based Crossing Boarders has developed a tool called Twee-Q — or “Twitter Equality Quotient” — that reveals how many men and women are retweeted by each individual Twitter user. According to the collected results so far, men are significantly leading the retweet race.

Of the more than 11,000 tests conducted via the tool, men make up 63% of all retweets compared to only 37% of women.

SEE ALSO: The Best

Read more of this social media article at: http://feedproxy.google.com/~r/Mashable/~3/48GXd5QrT0c/

This entry was posted in Social Media Optimisation. Bookmark the permalink.

Comments are closed.