Are Social Media Mentions Important in TV Advertising?

Yesterday, many of us took part in the annual event that unites nearly everyone around football whether they are a fan or not. We have another Super Bowl in the books and a couple of things to consider.

  • The Silicon Valley finally didn’t get what it wants since the 49ers lost.
  • Baltimore (Charm City) gave the elder Harbaugh brother bragging rights at every family dinner until the end of time.
  • Social media was humming about ads and blackouts and actual football plays but had mixed results in the Super Bowl ads department.

Matt McGee did an excellent job of tracking social media mentions in

Read more of this social media article: here

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