How to Choose the Best Live Video Platform

Do you want to add a sense of urgency to your marketing? Interested in using live video on your social channels? Live video creates a unique, real-time experience that encourages your audience to comment and interact, turning individual customers into a community. In this article, you’ll discover the platform benefits and how to use live […]

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– Your Guide to the Social Media Jungle

How to Choose the Best Live Video Platform
Source: Great Social Media Feeds From Around The Web 1

Entrepreneurs: How to Overcome the Fear of Public Speaking

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]

As I type this, I will be speaking for a rather large group in 12 hours at Social Media Marketing World in San Diego. I’d be lying if I told you I’m not nervous. I still have nerves. But my reaction to public speaking is nothing like it once was.

My horrific memories are vivid. It could be a school class report. An update for the board of directors. Or a simple conference call. My chest tightened up. I could hardly breathe. I shook and struggled to make it through.

It was embarrassing. To this day, I don’t know how noticeable some of this was. But it tore me up inside. I was absolutely petrified of any type of public speaking.

And let me be clear: Public speaking wasn’t limited to speaking in front of large groups. As mentioned above, it involved moments in front of small groups or when it was only me and a phone.

Today, I don’t love public speaking. I’ve learned to enjoy it. I’m still no pro and will tend to be a little shaky at times. But I no longer panic for weeks ahead of time. And that’s huge progress.

If you’re an entrepreneur, you’ll undoubtedly run into at least an occasional public speaking opportunity. While I don’t think you should ever feel like you absolutely have to do it to advance, there certainly is a benefit.

So how did I move beyond this paralyzing fear? It didn’t happen overnight. It was a process. But I can trace it back to these things…

Record Videos

This is going to sound crazy to anyone who doesn’t deal with this anxiety, but even the act of recording a video was once very difficult for me. I’m not talking about live videos either. I’m talking about a situation where it’s just me and a camera. No one else. Pre-editing.

You can probably still see it when you watch my earlier videos. I struggled through. But I recorded video after video after video. Eventually, I’d get more comfortable.

As is the case with public speaking, I wouldn’t say that I love recording videos today. But it’s no longer difficult. I don’t stress over it. I can do it if I have to, and it may appear easy from the outside.

That is only possible due to the experience of recording many videos over the years. If camera time is too much for you, start with a screen share video where only your voice is audible. Then work your way from there.

Make no mistake, I prefer recording my screen only!

Record Podcasts

Like videos, starting a podcast wasn’t easy for me. It’s hilarious when I think back on it. I hit record, and no one else was listening. And yet, my voice was shaking.

But I’ve recorded well over 100 podcasts now. Maybe 200. And I’ve been a guest on close to 100 more. That experience helps a whole freaking lot.

One reason this helps is that I begin to have a routine. When I’m a guest, there’s a common story I tell. I’m never starting from scratch.

When I record my own podcasts, I cater to my own strengths and weaknesses. I keep it casual (that’s why it’s the Pubcast!). But it is somewhat structured, and I have certain things I always say at the beginning and end. Routine is important.

Like videos, podcasts help me with my ability to present for an audience. But since podcasts are more spontaneous than the typical video, they have likely done more to prepare me for speaking for a live audience.

Host Webinars

The parallels may be closest between hosting webinars and public speaking. In both cases, you may use slides (I do). The presentation still must change when speaking for a live audience, though. When you have a crowd, you need to engage more with the people in front of you.

But webinars have been critical to my development as a speaker. I host a webinar for the Power Hitters Club every week (now 145 of them!). I also host one or two live free webinars nearly every month.

This has gone a long way to helping me develop a voice. I also get a better sense for flow and rhythm — how long I should spend on each slide or topic, what is too fast or too slow.

Hosting live webinars is great practice for anyone looking to do public speaking.

Be Prepared

There’s no replacement for being prepared. One reason for the fear of public speaking is the fear of the unknown. I fear the worst possible thing that could happen.

What if my slides don’t work? What if someone asks me a difficult question? What if my presentation ends too soon?

I need to be confident in my content. I need to practice giving that presentation, even if it’s just for myself or in the mirror. I time it. And I edit anything that doesn’t flow properly.

Avoid Reading

One source of anxiety is feeling like you have to get everything perfectly. Every word. Don’t do that.

I have slides, but they are there as a guide to keep me on task. While my slides tend to have a lot of words, I don’t just read them. Each sentence is a jumping off point to another point that needs to be made.

More than half of your speaking needs to be off the cuff. You are responding to the slides and to the audience. If you know the content this well, you are less likely to be nervous.

Rest Well, Eat Well

I try to have a routine the night before and day of my presentation. I speak tomorrow, so I’ll get to sleep by about 11pm. I’m not going out tonight, even though there are pre-conference parties going on.

After eight hours of sleep, I’ll get up and run at 7am. I’ll grab breakfast with close friends. I’ll practice my presentation two more times. I’ll walk and clear my head with those same close friends. And then I’ll finally give my presentation.

It may sound like a process. It may be unnecessary for some. But that’s necessary for me, and probably for many who deal with this type of anxiety.

Your Turn

To be clear, I’m not a public speaking pro. I choose to only speak two or three times per year — for many reasons, but the stress and anticipation can be unhealthy for me. I do speak for some rather large groups. And you know what? When it’s all said and done, I have a blast doing it.

Do you deal with public speaking anxiety? Any other tips you’d add?

Let me know in the comments below!

The post Entrepreneurs: How to Overcome the Fear of Public Speaking appeared first on Jon Loomer Digital.

Entrepreneurs: How to Overcome the Fear of Public Speaking
Source: Great Facebook Feeds From Around The Web

How to Market to Different Generations on Social Media

How to Market to Different Generations on Social MediaSocial media is becoming an ever-increasing part of running a business, but where do you start when you need to narrow down your target audience? What inspires each generation the most?

Citipost Mail have being doing research and have come up with some rather interesting insights into what each generation tends to favor when it comes to content.

While it’s clear to see that social media platforms such as Facebook are firm favorites across the board, there are differences that could mean your marketing efforts aren’t maximised if using the wrong platform for your target audience. What might work for Generation Z won’t necessarily work for Baby Boomers and vice versa.

There are a number of different factors that relate to social media with each generation. Each one of these factors can impact how successful a marketing campaign is so it’s important to know what these are and how you can utilize them.

Marketing to Different Generations on Social Media

Generation Z

Generation Z are the new wave of social media users. The truly digital generation, you’d be hard pushed to find one that hasn’t had contact with a computer.

Gen Z are far more switched on when it comes to what’s going on around them, but they’re also noted as having a pretty short attention span when it comes to engaging with a piece of content. So, keeping things brief, relevant and authentic will have the biggest impact.

Visually, video content that is designed to empower and motivate is best when it comes to inspiring Generation Z.

Millennials 

Millennials on the other hand, are far more idealistic and this has led to many taking a more negative tone with this generation. But as the largest generation and currently the most influential on social media, there is far more to them than they’re given credit for.

Extremely vocal about what they stand for, Millennials respond well when presented with brand advocates and influencers in real time, giving them the opportunity to interact and building a sense of loyalty at the same time. Due to this, LinkedIn is particularly valuable for those Millennials looking to develop professionally, with over 38% of users falling into this bracket.

Ratings and reviews are also highly prized, including these will help to build better relationships with Millennials.

Generation X

Generation X are often noted as the forgotten generation or latch key kids, but this couldn’t be further from the truth. The smallest of all the generations covered, but that certainly doesn’t mean they should be left behind.

Reportedly, Gen X have the second largest disposable income after Baby Boomers and are at a stage in their life where luxury and comfort take precedent. Appealing to this desire using straightforward, visually engaging content is best.

The most likely generation to share content, always include a call to action as this will help increase those shares.

Baby Boomers

Baby Boomers are a generation that you’re most likely to avoid when devising your social media marketing plan.

But with 91% purporting to have a social media account, this could be detrimental.

Boomers tend to favor more content heavy social media platforms such as Facebook, avoiding the likes of Twitter with only 5% of their users falling into this generation bracket.

A generation with a “can do” attitude, they’re vocal about what they believe in much like Millennials and like to share their opinions. Including polls and quizzes in content will appeal to this desire.

A huge 95% of Boomers will opt for email over instant messenger, so encouraging newsletter signups will help increase interaction and build awareness.

How to Market to Different Generations on Social Media Infographic

Conclusion

Choosing the right demographic for your marketing campaign is imperative, and building a fan base for your business doesn’t have to feel like a fruitless task. Using statistics and tips such as those developed by Citipost Mail, will help you to develop quality content that is engaging and relevant, ensuring your efforts don’t go to waste.

The post How to Market to Different Generations on Social Media appeared first on Top Dog Social Media.


How to Market to Different Generations on Social Media
Source: Great LinkedIn Feeds From Around The Web

How to Use Twitter to Drive More Traffic to Your Blog

Want more people to share your blog posts on Twitter? Looking for proven promotion tactics that deliver blog traffic? Twitter is a great place to share your blog posts but you’ll have to go beyond tweeting the basics to generate substantial traffic and visibility. In this article, you’ll discover seven ways to effectively promote your […]

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– Your Guide to the Social Media Jungle

How to Use Twitter to Drive More Traffic to Your Blog
Source: Great Social Media Feeds From Around The Web 1

How to Analyze Your Instagram Marketing: 4 Metrics to Consider

Wondering how best to analyze your Instagram marketing? Want to know which metrics will give you the most useful assessments? Tracking the right Instagram metrics will help you identify successful marketing efforts and show where you can achieve better results. In this article, you’ll discover how to analyze four important Instagram metrics. #1: Calculate Conversions […]

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– Your Guide to the Social Media Jungle

How to Analyze Your Instagram Marketing: 4 Metrics to Consider
Source: Great Social Media Feeds From Around The Web 1