Kit Kat Offers Fans in Singapore a Social Media Break

Kit Kat is famous for their “give me a break” slogan and now they’re using it to give their fans in Singapore a much needed break from social media!

According to the Kit Kat Social Break website, 50% of 19-26 year olds in China, Singapore and US say keeping up social media is too time consuming and stressful. They say that they feel pressured to be in constant contact and guilty if they don’t respond right away to social media messages.

The solution? Kit Kat’s Social Break widget. The widget helps the user keep up on Facebook, Twitter and LinkedIn. The Facebook portion automatically “likes” any photos or updates that are tagged with your name. The Twitter helper automatically replies to Tweets with a relevant response randomly chosen from a list. The LinkedIn helper auto shares posts your contacts have shared. Says the copy: Now it is possible to seem intelligent without even lifting a finger.

The concept is all about marketing Kit Kat candy bars but it’s pretty brilliant. We’ve all become addicted to social media but China really takes the the prize for dedication. Nestle says that 91% of the respondents from China have visited a social media site in the past six months. This compares to 67% in the US and only 30% in Japan.

Social media usage even sneaks in at inappropriate times.

Looking at those numbers, I’d say the Kit Kat Social Break widget might save more than your sanity, it might save your relationship, too!

If the campaign is a success, the company plans to expand into China’s “homegrown” social networks and add artificial intelligence for more relevant auto responses. Right now, the creative team say most important thing is to “avoid causing offence or embarrassment with inappropriate responses, such as posting something flippant to news that a friend’s grandfather had died.”

Yeah. Good thinking, now break me off a piece of that Kit Kat bar.

Why Web Video Doesn’t Need to Reinvent the Wheel

Broadcast journalism evolves with every new, emerging medium. Social media has certainly predicated one of those evolutionary steps, and opened the doors to new forms of content and distribution channels. Yet, in the end, it is value, consistency and engagement — as it always has been — that separates those who find a long-term audience from those flail in obscurity. The market for relevant and compelling content is infinite, regardless of medium.

While traditional media learns to adapt, new visionaries arise to push the boundaries and possibilities of media and design fresh business models to support it. Such is true for my next guest on Revolution. Shira Lazar is not only a good friend, she’s also one of the practicing pioneers of new journalism.

SEE ALSO: Why Musicians Need More Than Viral Videos to Succeed

Over the years, she’s produced and hosted a number of social programs including specials for the Grammy Awards and the Oscars, along with creating live news and talk show programs for CBS News. Lazar is now host and producer of What’s Trending, an award-winning web show that features interviews with notable guests, celebrities and business leaders, including Richard Branson, Robert Rodriguez, Forest Whitaker, Snoop Dogg, and Tony Hsieh.

Lazar continues to challenge the status quo and it’s her tireless pursuit of what’s next that will earn her a place on the various screens of viewers for years to come. “You have to bring value to the viewer… bring broadcast quality content, but with the authenticity and interactivity of the social web,” she says.

Watch this episode of Revolution to learn about the future of online video and why journalists must not forget the lessons of the past while forging the future.


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Follow Tuesday’s Primary Elections on Social Media

It’s primary day in Indiana, North Carolina and West Virginia, and politicians, journalists and voters are all over Facebook, Twitter and other forms of social media posting about the elections.

Mitt Romney has all but locked up the Republican presidential nomination with the exit of former rivals Rick Santorum and Newt Gingrich. But the show must go on — voters are still headed to the polls in Tuesday night’s three primary states.

Election watchers are also paying close attention to state-level races across the country Tuesday evening: Indiana voters are poised to vote out Sen. Dick Lugar, the third most senior member of the Senate. Up in Wisconsin, Governor Scott Walker faces a recall election. And in North Carolina, voters are deciding on Amendment 1, which would constitutionally define marriage as taking place between a man and a woman.

During all of this, candidates will be taking to social media to influence voters in the battle for public office. Journalists are covering the elections with services such as Facebook, YouTube and Tout. Voters, meanwhile, are posting about their favorite candidates.

As Tuesday night’s primaries and other elections unfold, we’ll be sharing the best examples of social media’s use in politics. Follow Mashable to learn how politicians, journalists, media outlets and citizens are using social media during Tuesday’s elections. We’ll be updating this continually:

[View the story “The Indiana, North Carolina and West Virginia Primaries on Social Media” on Storify]

Bloopers to Wins: Animated GIFs Perfect for Any Social Media Moment

A What Should We Call Me spin-off Tumblr has arrived.

While the original gives you ways to respond to common occurrences anywhere, this one tells you how to respond to common social media faux paus in similarly rediculous ways. It’s called What Should We Call Social Media.

The spinoff was created by three women who work in social media — Arielle Calderon, Sarah Howard, and Chelsea Crawford, who find the GIFs they use via Tumblr searches.

“The bottom line is that we wanted people to laugh and relate,” they told Mashable. “And we think we succeeded.”

Google+ Hangouts on Air Starts Rolling Out to All

Google+ Hangouts are one of the more compelling features of Google’s social outlet. In fact, many would argue that it’s the main differentiator that, if utilized more, could make more people understand just what Google has to offer for the social media inclined.

Last year Google used a small group to test Google+ Hangouts on Air which is essentially a way to broadcast your Hangout live and record them to YouTube. Enough said. Here is a video from Google

In theory this is a pretty cool deal. If you are excited about it, however, you may have to wait before this roll-out makes it to you. From Google in their post about this service

Of course, launching millions of live stations takes some doing, so we’re rolling out Hangouts On Air gradually, over the next few weeks.

Google provided one more video which is more on the marketing side showing some of the Hangouts on Air that have been done already.

Having all of this interconnected to your YouTube account is powerful and it is a prime example of the “ecosystem” that Google has the capability of creating through its various properties.

The competition in these various spaces fears this kind of integration so don’t be surprised if there isn’t some kind of lame legal concern cropping up in the short term. I say that almost out of habit because Google can’t do much of anything these days without springing a lawyer into action. These are dark days we live in for sure.

What do you think about the potential of this offering for your business or for your life in general?