B2B CMO’s Decrease Community Management Investment in 2012

Are we reaching the point where B2B marketer’s are understanding that they need to invest in social media and community management so well that they can actually DECREASE areas of investment? If so, that was quick.

If the findings from a new Forrester report titled “B2B Marketers Must Focus On Partnership and Experimentation As 2012 Budgets Rise” are to be believed it’s marketing operations, including analytics that measure marketing success, that are where CMO’s are putting their money. This chart from the report shows where these B2B marketers are aiming their budgets.


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