Top 25 Most Social CIOs: Who’s the Most Active in Social Media? [CHART]

If you thought corporate titans spent all their time ensconced in ivory towers — too important to engage in social media — think again. Here’s a chart based on research that ranks the top 25 most social-media-active chief information officers (CIOs) of the Fortune 250.

These social scores, developed by Social Strategist and Forbes columnist Mark Fidelman for cross-platform enterprise software developer harmon.ie, list which CIOs are the most socially active by examining and compiling activity on LinkedIn, Twitter and Google+ accounts, as well as counting mentions on social networks, corporate and individual blogs, Alexa scores, and simply Googling their information.

By the way, the two CIOs who got a “special mention” aren’t working for a company in the Fortune 250.

Why should we care who the most social CIOs are? Perhaps those C-Suite denizens who are more active in social media instill more trust in their customers. What do you think? Are you more likely to trust a company whose CIO extends a personal relationship through social media?

LinkedIn Group Search: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Rolls Out New Group Search: LinkedIn’s Group Search helps you search across all of the groups on LinkedIn to find the right one for you. You’ll find this search now gives you better results.

new linkedin group search

New Group Search results show your connections who may be in a particular group.

Tumblr Improves Facebook Integration: Tumblr users now have improved functions  on Facebook’s Timeline, News Feed and Ticker.

tumblr integration with facebook

You now have more options when sharing Tumblr posts.

Twitter for BlackBerry Introduces New Features:  The improved Twitter for BlackBerry makes it easier to share links to web pages directly from the browser. When you tweet a link it will automatically be shortened. And you can upload photos to Twitter right from your BlackBerry’s camera.

twitter for blackberry

Twitter for BlackBerry makes it easier to connect to the people and things you care about.

Buddy Media Deepens Integration With YouTube: The social media marketing platform Buddy Media now offers big-brand clients options to customize and brand their YouTube channels. Buddy Media is one of a few companies offering these capabilities.

buddy media on youtube

Notice the social media integration on this YouTube channel.

Here are some social media tools worth noting:

Forum For Pages: A Facebook app that allows you to add a discussion board to your Facebook page.

forum for pages

Forum For Pages gives you a place for discussions on your Facebook page.

CircleMe: A social tool to collect all of your likes and discover new ones. CircleMe makes it easy to showcase your favorite things.

ZoomSphere: This social media tool gives you insights into the most popular sources of content across the main social media platforms.

zoomsphere

ZoomSphere is a social media influence-tracking system for Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest.

Check out our annual report:

Social Media Marketing Industry Report 2012: Be sure to check out the results of Social Media Examiner’s fourth-annual social media study. Here’s a cool infographic based on key findings in this study.

social media marketing industry report

Check out these highlights from Social Media Examiner’s latest Social Media Marketing Industry Report.

And don’t miss this:

Social Media Examiner presents Social Media Success Summit 2012! (online conference).  The 50% off discount ends very soon!

Join 27 social media experts at Social Media Examiner’s big online conference! Go here to learn more.

What social media news caught your interest this week? Please share your comments below.


Tags: , , , , , , , , , , , , , ,

110 Trending Topics in 5 Hours: How WWE Wrestlemania Body-Slammed Social Media

Behind strong pushes on Twitter and YouTube, WWE Wrestlemania XXVIII laid the smack down on social media last weekend, teaching a digital engagement lesson to the sports entertainment world.

The five-hour pay-per-view broadcast at one point had seven of the top nine worldwide trending topics on Twitter. It generated 110 worldwide trends over the show and pre-show’s five hour period, according to Jason Hoch, WWE’s senior vice president of digital.

“We thought the week was a blast, and it was really special to hear from fans over and over just how awesome it was,” Hoch says. “It was really special for us to see fans connecting with our brand in a unique way.”

WWE reps shared a number of other Wrestlemania social stats, exclusive to Mashable:

  • A partnership with YouTube to deliver Wrestlemania content gained a total of more than 3.9 million views for the week surrounding the event.
  • Despite being a pay-per-view broadcast, Wrestlemania was TV’s most socially engaged program on April 1, according to Trendrr.
  • The hashtag #Wrestlemania was mentioned more than 610,000 times on April 1.
  • The high level of social engagement delivered record traffic to WWE.com, and a 30% increase over traffic during Wrestlemania the year before.

WWE streamed a kick-off press conference a few days before the event on YouTube and WWE.com, as personalities answered questions submitted by fans via Twitter. Stars including The Rock, John Cena and Triple H also posted original webisodes to the YouTube homepage during the week. The Rock and Cena complemented their in-ring bout with a “Twitter Face-off”, in which they got fans to battle for tweet supremacy using the hashtags #Cenation and #TeamBringIt. Mike Tyson served as Wrestlemania’s “social media ambassador,” delivering fans behind-the-scenes access through social networks.

“This isn’t a one-off for us,” Hoch says. “This is just continuing to build on the foundation we’ve created.”

WWE ranks among the sports world’s digital leaders. Its Facebook page boasts more than 8 million fans, which Hoch says trails only the NBA on that network. The @WWE Twitter account has more than 1 million followers, and stars such as Cena and The Rock have become huge online as well.

Hoch believes Wrestlemania’s social success this year will have a ripple effect on other organizations.

“To me, it raises the bar for a lot of other players out there,” he says. “We’ve learned a lot from things like the Super Bowl and Grammys, and I think our holistic approach this year really raised the bar for a lot of organizations. But it’s just the start for us.”


BONUS: Secrets to Dwayne “The Rock” Johnson’s Social Media Success




Comment


http://joshaersocialmediasolutions.com/wp-content/plugins/rss-poster/cache/a4ce8_BootsToAsses.jpg

Johnson, who still makes appearances in the wrestling ring, has successfully employed social media to help spread his trademark catchphrases.


http://joshaersocialmediasolutions.com/wp-content/plugins/rss-poster/cache/a4ce8_theDevil.jpg

Johnson uses Twitter to help motivate his followers. His #TeamBringIt movement aims to help them inspire one another to excel in multiple aspects of life.


http://joshaersocialmediasolutions.com/wp-content/plugins/rss-poster/cache/a4ce8_Christmas.jpg

He frequently posts messages and personal photos to his Facebook wall.


http://joshaersocialmediasolutions.com/wp-content/plugins/rss-poster/cache/a4ce8_American.jpg

This tweet after news broke that Osama Bin Laden had been killed was very popular with followers.


http://joshaersocialmediasolutions.com/wp-content/plugins/rss-poster/cache/a4ce8_RockTalkLive.jpg

In November, Johnson used Facebook to promote one of his #RockTalk Twitter events, in which he answers a stream of questions from fans.


http://joshaersocialmediasolutions.com/wp-content/plugins/rss-poster/cache/ce8eb_FastFive.jpg

He is also adept at using social media to engage fans more with his movies and other projects.


http://joshaersocialmediasolutions.com/wp-content/plugins/rss-poster/cache/ce8eb_Weibo.jpg

Johnson is even on Sina Weibo, the Chinese equivalent of Twitter, and has more than 70,000 followers there.

View As One Page »

View As Slideshow »

Johnson, who still makes appearances in the wrestling ring, has successfully employed social media to help spread his trademark catchphrases.


Johnson uses Twitter to help motivate his followers. His #TeamBringIt movement aims to help them inspire one another to excel in multiple aspects of life.


He frequently posts messages and personal photos to his Facebook wall.


This tweet after news broke that Osama Bin Laden had been killed was very popular with followers.


In November, Johnson used Facebook to promote one of his #RockTalk Twitter events, in which he answers a stream of questions from fans.


He is also adept at using social media to engage fans more with his movies and other projects.


Johnson is even on Sina Weibo, the Chinese equivalent of Twitter, and has more than 70,000 followers there.