South East Business Boost- Growth Grants & Workshops Funded By The EU

Don’t be held back by a lack of funds! South East Business Boost launched the last tranche of EU funding that will be available to businesses in the South East back in October.

And Lollipop Local’s digital marketing experts are proud to be helping to promote this with a new website and social media campaign. There’s £2.5m to give away!

Growth Grants

south-east-business-boost-1env-growth-grantSouth East Business Boost has experienced Business Advisors primed and ready to help start-ups to find their feet and ambitious SMEs take their business to the next level. If you’re a small to medium sized business based in Essex, Kent or East Sussex you could receive a grant of between £1,000 and £10,000. A grant is not a loan! They don’t have to be paid back.

Register your interest here and take the quiz to find out if you are eligible.

From new equipment and machinery to new technology and processes, if it helps your business to GROW then you could reclaim 30% of the total cost up to a maximum grant of £10,000.

Case Studies – Growth Grants In Action

Here’s how 1env solutions, E. Christian & Co and Hoppily found the process.

Free Business Support

boost-your-south-east-business-take-offThere is also FREE one to one support and advice on how to GROW both fledgeling and established businesses. This is ideal for your business if you:

  • are not eligible for the SEBB Capital Grant
  • need advice prior to applying for the grant
  • need a business coach/consultant, mentoring or just a fresh pair of eyes

Tailored to your circumstances, this training has an average value of £1,000 and contributes CIPD points for your staff development.

Popular workshops include:

  • Introduction to Project Management
  • Finance for non-finance managers
  • HR for non-HR managers

Complete the form on this page to find out more

The South East Business Boost Programme has been part funded by the European Regional Development Fund 2014-2020. It is a Partnership between Essex County Council, Kent County Council, East Sussex County Council, Southend-on-Sea Borough Council, and Thurrock Council.

Podiatrists & Masseurs Get Menu URL On Google Maplistings

This new development was reported to us from across the country by Surrey podiatrist, Waverley Foot Clinic, and massage therapist, The Ark in Essex.

If you’re a therapist, you now have the option to add the URL of the page that displays your services on your Google My Business maplisting.

Just go into your Google My Business map listing and click Edit at the top right of the main dashboard OR Info in the left hand sidebar.

Now scroll down until you see the field marked Menu URL.

Add in the URL of the services page.

You now have a second URL showing up on your map listing for Products/Services as well as the website button that goes to your home page.

The only downside seems to be that, once uploaded, it is not possible to edit this URL.

Navigate The Changes To LinkedIn Privacy & Settings

Navigate The Changes To LinkedIn Privacy & SettingsYou may have noticed that LinkedIn has recently rolled out a brand new LinkedIn Privacy & Settings area. You may be confused as the changes to this area were pretty significant.

I myself have spent more than a few minutes myself getting familiarized with the new LinkedIn Privacy & Setting area.

I am going to share a complete breakdown of LinkedIn’s new Privacy & Settings area so you can confidently navigate it like a pro.

Navigate The New LinkedIn Privacy & Settings Area Like A Pro

To access your LinkedIn Privacy & Settings area, hover over your image located in the top right corner of the page and click on Privacy & Settings.

The post Navigate The Changes To LinkedIn Privacy & Settings appeared first on Top Dog Social Media.


Navigate The Changes To LinkedIn Privacy & Settings
Source: Great LinkedIn Feeds From Around The Web

How to Create a LinkedIn Company Page

How to Create a LinkedIn Company

You may have heard that a LinkedIn Company Page is not the most effective way to generate leads or business on LinkedIn.

I myself have wrote about this very fact comparing the effectiveness of a LinkedIn personal profile vs a Company Page .

Even though you may not generate a lot of business when you create a Company Page on LinkedIn, it doesn’t mean that your business shouldn’t have one.

While LinkedIn Company Pages will never replace your LinkedIn personal profile in importance and ability to produce results, there are a number of reasons/benefits as to why you should have one for your company:

  1. People expect you to have one. Whether you are a large company or a one-man show, if a potential prospect, partner or connection wants to learn more about your company and they can’t find it when they search, this will not instill trust or establish your leadership in your industry.
  2. The ability to run Sponsored Updates to share your best content with laser-focused targeting to potential prospects. While LinkedIn advertising can be more expensive than on other platforms, you are able to target the precise group of people you want to see your content, to help you establish your expertise in your industry. Not to mention you are able to get your message in front of key decision makers.
  3. Link all your employees to your Company Page who have listed your company as their current employment. This provides you with great organic exposure, especially if you have a large company with many employees. In addition, your Company Page becomes a clickable link within each personal profile.
  4. LinkedIn Company Pages are extremely SEO-friendly. Ensure you are selecting keywords that your ideal clients are likely to search for when looking for your products or services and strategically place them throughout your description.

Now that you know why you need to create a LinkedIn Company Page, I will show you how to set one up and make the most out of it.

Create a LinkedIn Company Page

Add A Company Page

To create a Company Page on LinkedIn, hover over Interests in the top black navigation bar and then click on Companies.

Create a LinkedIn Company Page

On the Companies page, part way down the page on the right hand side under Create a Company Page, click on the Create button. This will take you to the Add A Company page. You can also access the page here.

Click on the Create button, it will take you to the Add A Company page.

On this page you need to add your company name and email address. You may have trouble adding a company if:

  • A Company Page already exists for your business (search for your company using the search box).
  • You don’t meet the requirements to add a Company Page (which I will explain in more detail below).
  • The email address you entered on the Add a Company page is not the one associated with your company domain. For example, your email address should be something like name@companyname.com. If you are using an email from a different company domain or non branded email address, this will not work (i.e. companyname@gmail.com).

You must meet all of the following requirements in order to be able to add a new company page:

  • You must have a personal LinkedIn profile set up with your true first and last name and that is at least 7 days old.
  • Your profile strength must be listed as Intermediate or All Star.
  • You must have several connections on your profile.
  • You’re a current company employee and your position is listed in the Experience section on your profile.
  • You have a company email address (e.g. name@companyname.com) added and confirmed on your LinkedIn account.
  • Your company’s email domain is unique to the company.

Add your company name and email address.

Once you have entered your company name and email address, click Continue. On the next page you will be able to add details such as your description, company logo, banner image and address.

Your description must be between 250-2000 characters and I would advise you to use as many characters as possible.

When writing your description, do not make it all about you and your company. This is similar to when you write your Current Experience for your personal profile. Ensure that your description speaks to your ideal clients.

First, begin with a paragraph or two that highlights your company and anything that positions its credibility in your industry. Share the most compelling information about your company here. You can also provide information that highlights the benefits clients receive in working with your company.

You can also list the key products or services you provide. Be sure to also include a call to action at the bottom of your description. Tell people what you want them to do next.

When adding your images, make sure that you have images that meet the requirements.

  • Your banner image should be 646 x 220 pixels in a PNG/JPEG/GIF format with a maximum size of of 2 MB.
  • Your company logo should be 300 x 300 pixels in PNG/JPEG/GIF format with a maximum size of 4 MB.

Editing Your LinkedIn Company Page

Once you create a company page on LinkedIn, you can edit it at any time. Simply go to your company page by hovering over your image in the right corner of the page and clicking on Company Page.

Click the blue Edit button located at the top of the page on the right side, to open up the page where you can modify your information.

Click the blue Edit button located at the top of the page on the right side, to open up the page where you can modify your information.

Here you can edit each area of your LinkedIn Company Page.

Here you can edit each area of your LinkedIn Company Page.

There are restrictions when editing your company name. You may only modify the name of your company if it is a small change. An example would be to change your name from Your Company Name Inc. to Company Name LLC.

You are unable to make large changes or change it to something new. If you want to rename or rebrand your company page, you must create a new page.

Keep in mind that company names can only be changed by an administrator up to one time every 30 days.

If you want to add another location to your page, you can do this here. You can add up to five different locations. You will find the Company Locations on the right side of the page.

To add another location, click +Add another location.

To add another location to your LinkedIn Company Page, click +Add another location.

This will open up a form where you can add the details of the additional location.

This will open up a form where you can add the details of the additional location.

You can also add or remove page administrators from here.

You can also add or remove page administrators to your LinkedIn Company Page.

To add a new administrator, type the name of the person in the field provided. Their name and image will pop up. Click on this and then click Publish at the top of the page. You must be connected to the person, in order to add them.

To add a new administrator, type the name of the person in the field provided.

To remove an admin, simply click the X beside their name and click Publish.

Engage & Add Your Employees

After your LinkedIn Company Page is complete, begin by sharing it with your employees.

As your employees can be your best brand advocates, encourage them to add their current position at your company to their profile.  This will automatically make them followers of your page, and feature your LinkedIn Company Page right on their profile helping to drive more traffic to it.

If you (or your employees) wish to add your company page to your experience, start by going to your profile and scroll down to the Experience section.

To add a new position, hover your mouse over this section and a blue Add position button will appear in the top right corner.  Click the button.

To add a new position, hover your mouse over this section and a blue Add position button will appear in the top right corner.

Begin by Typing in your company’s name. The name should pop up with your logo and info. Click on this. Finish adding the rest of your current experience information and click save.

Begin by Typing in your company’s name.

Now your company logo will appear on the top right side of your current experience. Both your company name and the logo link directly to your company page, should anyone click on it.

If you wish to connect your existing position to your LinkedIn Company Page, hover over the experience you wish to add your company page to. Click the edit pencil beside your company name.

If you wish to connect your existing position to your LinkedIn Company Page, hover over the experience you wish to add your company page to.

Re-type your company name and when it pops up with your logo, click on it then hit save. This will now connect your experience to your company page and add your logo.

Re-type your company name and when it pops up with your logo, click on it then hit save.

Create LinkedIn Showcase Pages

After you create a Company Page on LinkedIn, you will want to feature different aspects of your company and its offerings with Showcase Pages. These let you create special pages for your different products or services. You can target very specific followers with each page, as people can choose to follow one of your specific pages that interests them rather than getting all of your general updates from your company page.

Showcase Pages look slightly different and have a large hero image as well as a two-column newsfeed.

LinkedIn Showcase Pages look slightly different and have a large hero image as well as a two-column newsfeed.

To add a Showcase page, go to your Company page. Click on the little down arrow beside the Edit button in the top right corner of the page. Click on Create a Showcase Page.

To add a Showcase page, go to your Company page.

A pop box will open. Add the name of the Showcase page (100 maximum characters) as well as any additional administrators for this showcase page besides yourself and click Create Page when you are done.

Add the name of the Showcase page (100 maximum characters) as well as any additional administrators for this showcase page besides yourself and click Create Page when you are done.

Next add your Hero Image. The image must be 974 x 330 pixels or larger. It can be a PNG, JPEG, or GIF with a max size 2 MB. You can also crop your image once it’s uploaded.

Then you can add your company logo. It should be 400 x 400 pixels in PNG/JPEG/GIF format with a maximum 4 MB size.

You will also need to add a Showcase Page Description that explains the page’s purpose and what people can expect. This should be 75 and 200 characters long. Click Publish to make it public.

Once your showcase page is set up, you can find it part way down on the right side of the page under Your Company Page Name Showcase Page

Once your showcase page is set up, you can find it part way down on the right side of the page under Your Company Page Name Showcase Page

If you wish to edit your Showcase page at anytime, go to that page and click the blue Edit button at the top of the page.

Deleting A Showcase Page

You cannot delete your own showcase pages at this time. If you need to deactivate a Showcase Page, you will need to contact LinkedIn with the following information:

  • Are you an admin of the parent Company Page? (Admin approval is needed to deactivate a Showcase Page)
  • Are you an admin of the Showcase Page that you’d like to deactivate?
  • Showcase Page URL
  • Reason for request to delete

You should note that the name of the deactivated page will not be available for future use as a showcase page. If you or your company would like to reestablish the page later, you can contact LinkedIn to reactivate it.

Sharing Content on Company Pages

Once your LinkedIn Company Page is complete, you will want to add some valuable, high quality content to it. This will help you to build trust and establish your expertise with your potential or existing followers.

Posting an update on your company or showcase page is similar to posting a status update on your personal profile.

In the Admin Center at the top of the page, add your update. To link to an article or other content, add the link into the update box.

In the Admin Center at the top of the page, add your update. To link to an article or other content, add the link into the update box.

Once the update box has pulled the information from the link page, you can delete the link. Finish by adding your perspective on the content you have shared i.e. why should they read it? When you are ready, hit the Share button.

Finish by adding your perspective on the content you have shared.In some cases, you may want to pin a specific update to the top of your page. To do this, click Pin, located at the bottom of the post.

In some cases, you may want to pin a specific update to the top of your page.

LinkedIn Company Page Analytics

LinkedIn also provides a great analytics tool within Company Pages. It an excellent tool to not only help you understand who is following, visiting your page and what content is being engaged with most, but it also compares your paid and non paid posts if you are doing paid advertising.

To check out your Company Analytics Page, go to your company page and click the Analytics link in the top company page navigation.

To check out your LinkedIn Company Analytics Page, go to your company page and click the Analytics link in the top company page navigation.

The first section breaks down each of your posts by:

  • Date
  • Audience (this shows if an update was sent to all followers or if it was targeted)
  • Sponsored (was it a paid or non paid post)
  • Impressions (number of times viewed)
  • Clicks (the number of clicks on your content, the company name, or the logo – this doesn’t include interactions)
  • Interactions (the number of times people have liked, commented on, or shared each of your updates)
  • Followers Acquired (how many followers you gained if you sponsored the update)
  • Engagement (the number of interactions, clicks and followers acquired divided by the number of impressions)

Below this are two graphs, one showing your Reach and the other showing your Engagement.

Company Page Followers

The next section focuses on how your Company Page followers are engaging with your page. You can see how many followers you have gained organically and how many through sponsored updates.

The next section focuses on how your Company Page followers are engaging with your page. You can see how many followers you have gained organically and how many through sponsored updates.

You can get more detailed information by looking at the specific breakdown by:

  • Seniority
  • Industry
  • Company Size
  • Function
  • Employee

Company Page Visitors

Finally, LinkedIn shows information about visitors who engage with your page. There are graphs that provide you with an overview of Visitor Page views and Unique Visitors.

LinkedIn shows information about visitors who engage with your LinkedIn Company Page.

You can also learn more about the demographics of your visitors by looking at the breakdown by:

  • Seniority
  • Industry
  • Company Size
  • Function

Summary of LinkedIn Company Pages

When you create a Company Page on LinkedIn, be sure to set reasonable goals or expectations about what it will help your business to achieve. While having a LinkedIn Company Page is no longer a “nice to have” for most businesses, both time and money may be required to help it achieve your goals or expectations. Ultimately, your company page is one more place for potential customers to learn more about your company and how you can help them overcome their specific problems or challenges.

Need help to create a Company Page on LinkedIn? Sign up for a free, no-obligation LinkedIn strategy session with us.

The post How to Create a LinkedIn Company Page appeared first on Top Dog Social Media.


How to Create a LinkedIn Company Page
Source: Great LinkedIn Feeds From Around The Web

How To Use Adobe Post To Make Stunning Social Media Graphics

How To Use Adobe Post To Make Stunning Social Media GraphicsToday, there can be no denying that every business should be including graphics and images as part of their social media strategy. Images are not only better able to grab the attention of your community but they get more shares and engagement as well.

But what if you lack the skills of a graphic designer or the budget to hire one?

There has been a recent surge in new software tools and apps to help businesses overcome this challenge. In this article I am going to show you how anyone (regardless of design ability) can create professional looking graphics using the mobile app Adobe Post.

A free app, Adobe Post does require you to create an account or login with your Facebook or Adobe ID. This app is only currently available for Apple mobile devices, but they are working on creating an Android version.

The Adobe Post opening screen

I am going to show you how to remix existing sample graphics from Adobe Post for your own needs as well as create your own social media graphics using this app that are perfectly sized for whatever social media platform you are posting on.

Creating Social Media Graphics With Adobe Post

Remixing An Existing Adobe Post Graphic

Choosing to remix one of Adobe Posts’ existing graphics is a great place to start if you are either a beginner or need to whip up a graphic in a hurry.

To begin, open the app on your mobile device. It will open automatically to the remix area. You will see a variety of pre-made graphics to choose from, separated into different categories including:

  • Seasonal
  • Craft
  • Business
  • Travel
  • Food
  • Lifestyle
  • Exclusive (available if you tweet about Adobe Post)

Choose the graphic you will remix in Adobe Post from one of the categories listed.

Tap the graphic you wish to remix. Then hit the green Remix button at the bottom to continue or “X” to go back.

Hit the green Remix button to continue.

This will open up the image editor. The first thing you want to do is choose the appropriate size for your graphic, depending where you want to use it (i.e. Instagram, Facebook, Twitter, LinkedIn, blog, etc.)

Tap the image resize icon at the top of the screen (two overlapping rectangles).

Open up the image resizing option first.

Adobe Post makes resizing your graphics extremely easy. You don’t have to remember the actual pixel size of graphics for each platform. The app does this for you. Simply scroll through the sizes, till you find the right one.  Tap the size you want and hit the checkmark at the bottom of the screen.

Tap and drag on the image to re-center it as appropriate for your new size.

Chose the image size based on what platform you wish to use it on.

Next you will want to edit the text. Double tap on the text. This will open a new text options menu.

Start by changing the existing text to the text you wish to add. To do this, tap the paper and pencil option located at the bottom of the screen. This will open the text editor.

Tap the paper and pencil option to modify the text.

Now type in the text you wish to use. When you are finished, tap Done.
Add the text you wish to add.

Now you will want to modify the location and the size of the text. Do this by dragging the text to where you want it, with your finger. You can resize it by tapping and dragging one of the green corner dots until you get the desired effect.

I will go into detail on how to use the additional editing options further below.

Relocate and resize the text as appropriate.

Once you are done making changes and have finished the graphic, hit the share button in the top right corner.

Finish adding or editing any text on the page as desired.

This will open different sharing options on your mobile device. You can save the image to your device or share it directly on the social media platform you created it for.

Chose where to save or share your social media graphic.

The finished product.

Commitment is an act, not a word. Jean-Paul Sartre

Creating A New Adobe Post Graphic

Once you are familiar with the basic functions of Adobe Post, you will want to create your own social media graphics.

On the load screen, hit the “+” in the green box at the bottom of the screen. A new popup screen will appear. In this popup screen you can choose from where you want to select the image you will use for the graphic. You can grab images from:

  • Your Photo Library
  • Take a picture with your Camera
  • Search Free Photos
  • Lightroom (an Adobe program)
  • Creative Could (an Adobe subscription)

Simply tap the option you wish to choose and then select or take the image.

Choose where you will select your image from.

Once you have chosen your image, the first thing you will want to do is select the correct graphic size. Tap the size and then click continue.

Choose your image sixe and click continue.

Next you will add text to the graphic. Double tap the text to open up the text editing options.

Double tap the text area to open up the text editor.

Click the paper and pencil at the bottom of the screen and type your text in. When you have finished, click Done in the top right corner.

Add your text and click done.

Now that you have added your text, resize and move that text around the screen until you have achieved the approximate size and location you want it in. You can further edit the text by using the other text editing features that include:

  • Color
  • Font
  • Shape
  • Align
  • Opacity
  • Spacing

Use the text editing features to create the look you want in your Adobe Post.

Select the correct font for your image by tapping the Font option. Here you can select from many different font types which are organized by themes such as:

  • Bold
  • Decorative
  • Elegant
  • Exclusive
  • Modern
  • Script

If you decide the font does not suit the graphic, you can always come back later and change it.

Select the best font for the feeling you are trying to capture with your image.

Adobe Post makes it easy for you to choose what colors would best compliment your image by offering suggestions from colors selected right from within the image.

Touch Color and choose from a single main color or a complementary color pair.

Keep in mind that you may want to modify the image colors several times as you continue through this process.

Choose the color(s) of your image text.

This is done with the Shapes feature. In this area you can add a colored block (or other shape) behind the text, add a 3D element to the text or add other decorations to make it stand out.

Embellish your text with the Shape feature.

Further tweak the text with the Opacity feature to really make the text pop.

Use the Opacity feature to really make the text pop.

Tap the Spacing option to see the different types of spacing you can use. If you keep tapping it, it will take you back to your original spacing choice.

Tap the Spacing option to change the spacing of your text.

You can do the same thing with the Align option. Tap Align until you find the alignment you prefer. If you keep tapping it will take you back to your original choice.

Tap the Align option to change the alignment of your text.

If you wish to add more text to the graphic, hit the A+ located at the top of the screen. This will open a new editor to add text. Enter your text and click Done.

Now you will want to modify the look and size of this new text using the same text editing options you did for the first, until you achieve the desired look.

Tweak the text until it looks the way you want it to.

To remove the #AdobePost watermark from an image, just tap the watermark. This will bring up a screen that says you must share Adobe Post to remove the watermark. Tap the Share to Remove at the bottom of the screen.

Share to remove the watermark.

Share Adobe Post with friends, family and coworkers that you think might be interested and hit send.

Share Adobe Post with friends, family and coworkers to remove the watermark.

Once you have sent the message, the watermark will be removed from your image.

The social media graphic with the watermark removed.

Continue to tweak the social media graphic until you are satisfied. Finally save or share the image you have created.

“A Goal is a dream with a deadline.” Napoleon Hill

Advanced Adobe Post Editing Options

Adobe Post also provides three other design features to help you quickly and easily create the social media graphic you need.

Design

The first additional tool is the Design feature. With a single tap, this feature can add a new look to the image or graphic of your choice by changing the photo filter, layout and text options to give it a completely new look.

If you want a completely different look and feel of a graphic, tap the Design feature.

Once in the design feature, scroll through the various design examples until you find one with the look and feel you want. Tap the design and it will add that filter, layout and text options to your graphic.

Completely change the look and feel of your social media graphic with just a tap in the Design feature.

Palette

A quick and easy way to experiment with different color palettes for the text in your social media graphics is to visit the Palette feature in Adobe Post.

Choose the Palette tool to quickly change the color and feel of your graphic in Adobe Post.

When you find a color pallet you want to try, simply give it a tap.

Tap the palette that you want to see.

Here you can not only change the entire palette with a tap, but you can also change how that palette is being used within the graphic. Keep tapping the same palette until you find the arrangement of the colors that you prefer.

Keep tapping that same palette option to see different variations of that color palette.

Photo

The final tool is the Photo feature. With this tool you are able to add or remove photo filters, which is a great way to change the feel of an image.

Tap the Photo feature to add a filter to your graphic.

Tap the filter you wish to see or hit None to remove all filters from the image.

Choose the filter you wish to add to your graphic.

My Posts

The My Posts section of Adobe Post is where you will find all of the graphics you have created thus far.

To get to this area, tap on My Posts located in the bottom right corner of the screen. (Alternately you can get there while in the middle of modifying a graphic by tapping < My Posts found in the top left corner.)

Scroll though the list of graphics and tap on the one you wish to select.

Chose a graphic you have designed by tapping on it.

This will open a up screen where you can choose to:

  • Delete
  • Edit
  • Duplicate
  • Share

Tap the action you would like to take on the graphic.

Delete, edit, duplicate or share your posts.

It is important to note that if you delete a graphic, it can not be undone or restored.

When you delete a post, it can not be undone.

Wrapping Up

If you are regularly posting on social media for your business and not adding images, you are losing out on a huge opportunity to get more engagement and shares from your community.  Using Adobe Post is a quick and easy way for you to create social media graphics for your posts, even if you lack any design skills or the budget for a professional graphic designer.

Not sure what kind of social media graphics you should be creating for your business or who to generate the most engagement from them? Sign up for a free, no-obligation social media strategy session with us.

The post How To Use Adobe Post To Make Stunning Social Media Graphics appeared first on Top Dog Social Media.


How To Use Adobe Post To Make Stunning Social Media Graphics
Source: Great LinkedIn Feeds From Around The Web