College football programs have taken well to Facebook in recent years as a way to elicit rah-rah enthusiasm before big games and pump up the fresh hope of a new season. Posts, links and photos tout sellout crowds, hype star players and bestow epic levels of importance upon season openers.
But what if a new season’s optimistic outlook gets deflated with a disappointing first-game loss? A quick look across the national landscape of college football teams on Facebook after the sport‘s opening weekend shows staffs wrestling with how much to
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