Could Social Media Be Slowly Eroding Search Engine Traffic?

Every marketer would like to see their brand land in the top spot on a search engine, but is top worth what it used to be?

Experian Hitwise UK just released some interesting numbers concerning search in the land of Lords. What it shows is a slow decline in the number of people using search engines across the board. They say overall visits are down by 40 million since August of 2011. That means this past August was the first time this year that search didn’t show a year-over-year gain.

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