Fab Gives Up the Flash In Hopes of Bringing in More Cash

fab androidImagine if Ikea and Amazon got together and had a baby – that would be Fab.com.

Two years ago, founder Jason Goldberg launched Fabulis, a social media network for gay men. In June 2011, he and his partner tossed that idea, shortened the name and came back as a flash sale site with the emphasis on quirky housewares. As Fab.com, they raised over $105 million in start-up capital on a company valued at $600 million. Not bad.

Some would be worried about the short-term, wide swing, but not Goldberg.

“I

Read more of this social media article at: http://www.marketingpilgrim.com/2013/04/fab-gives-up-the-flash-in-hopes-of-bringing-in-more-cash.html

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