It never seems to stop. Facebook provides a constant stream of updates for advertisers looking to target their ideal customer. The latest addition to the tool box: Facebook Event Custom Audiences.
Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009.
Facebook Events allow marketers to generate buzz and commitment around a virtual or in-person event. Up until now, Facebook ad targeting of those who engage with Events has been limited to targeting or excluding those who responded (in any way) to a specific Event.
The latest changes give advertisers much more power to target and exclude those who engage with their Events.
About Facebook Event Custom Audiences
Facebook Event Custom Audiences are a subset of Engagement Custom Audiences. Engagement Custom Audiences give advertisers multiple ways to target those who engage with their
The post Facebook Event Custom Audiences: More Targeting Power appeared first on Jon Loomer Digital.
Facebook Event Custom Audiences: More Targeting Power
Source: Great Facebook Feeds From Around The Web