Facebook (Finally) Acquires Atlas Advertising Suite From Microsoft

facebook-money-bagsAs long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.

In a statement, Facebook said that the purchase of Atlas, whose software enables marketers and agencies to place and manage digital advertising campaigns, will help companies better measure the ROI of their digital media spend. It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to

Read more of this social media article at: http://searchenginewatch.com/article/2251898/Facebook-Finally-Acquires-Atlas-Advertising-Suite-From-Microsoft

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