How highly would you say you prioritize your Facebook-ing? A report by the University of Chicago Booth School of Business found that the desire to check social media platforms like Facebook, Twitter and Pinterest were among the toughest-to-resist temptations — equivalent to cigarettes and sex.
Subjects in the study, who were between ages 18 and 85, all living in Germany, were given BlackBerry devices and told to let the researchers know every 30 minutes if they felt a desire to drop by their social networks. They were also asked to document other impulses, like smoking, drinking
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