Facebook Photos: The Key to a Successful Social Media Campaign

Facebook PhotoMatt Handy leads the social-local-mobile practice at Brand Networks, a leading Facebook Preferred Developer and Ads API Vendor. Brand Networks engineers social, local and mobile experiences to amplify stories for the world’s most liked companies including AMEX, JetBlue, Diageo and Starbucks.

While Facebook marketing strategies shift with every new iteration and development from the network, one thing remains the same: The stories that jump out from our Timelines and News Feeds are told with photos.

If you doubt the relative importance of photos, take note of the only permanently anchored module on

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