This weekend, One Kings Lane will join the roster of young e-commerce startups testing out the effectiveness of TV advertising.
The site, which specializes in limited-time sales on designer and vintage home goods, has tapped ad agency Wieden+Kennedy to create two 30-second spots. Both illustrate how a room can evolve in beauty and sophistication as elements are upgraded and rearranged. The theme: “Design Is Never Done.”
The first commercial (above) will air nationally during ABC’s show Revenge on Sunday. It will be complemented with online display ads and a series of interactive social media elements. The campaign will extend to print
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