Google+ at 2 Years: An Assessment

Two years ago Friday, Google unveiled its social network Google+ to the world.

In the early days, Google described Google+ as a “social layer” rather than a pure social network, partly because Google+ permeates lots of different services, and partly to offset the idea that Google+ was an attempt to directly compete with Facebook and Twitter.

Make no mistake, however, two years in, Google+ is most definitely a social network. There are more than 500 million Google+ users and reportedly more than 300 million of those users are active.

Although Google hasn’t formally made any Google+ anniversary announcements,

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