Google yesterday announced the acquisition of Wildfire, best-known as a Facebook contest and social media marketing app.
This puts Google in a great place to expand the social side of their business. It also lands them in the bizarre position of overlords of a wealth of Facebook marketing data.
The sale price was reported as $250 million, thoughCNNMoney says it could really be closer to $400 million when you factor in earn-outs and employee retention bonuses.
In their official blog post on the acquisition, Google’s Product Management Director Jason Miller wrote:
…today we’re happy to share that the
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