It’s been a little over a year since Google Analytics ushered in the “new Google Analytics.” While you didn’t have to transition to version 5 before, you do now. Starting today, you’ll see the new version and only the new version. The “Old version – Reporting” link previously located in the footers is now removed. Google Analytics v4 is no more.
Google Analytics announced the news in a blog post yesterday. The Analytics team says it’s time to leave the old version behind, offering links to the Google Analytics help center and a slew of features that you should
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