How Suntrust Uses Social Media to Comply with Regulation and Engage with Customers

Posted on January 21, 2012 by Feeds from great sites

Financial institutions are bound to rules and regulation that other companies experimenting in customer engagement, specifically in social media, can ignore. Over the years, SunTrust has stood out as one of several examples that understand how to use regulatory boundaries to inspire a new generation of customer engagement. The result is finding balance between risk and reward to meet customer expectations and improve customer experiences now and over time.

Bianca Buckridee, AVP of Social

Read more of this social media article at: http://feedproxy.google.com/~r/briansolis/~3/7EFM-Dtwf8Y/

This entry was posted in Social Media Optimisation. Bookmark the permalink.

Comments are closed.