How Suntrust Uses Social Media to Comply with Regulation and Engage with Customers

Financial institutions are bound to rules and regulation that other companies experimenting in customer engagement, specifically in social media, can ignore. Over the years, SunTrust has stood out as one of several examples that understand how to use regulatory boundaries to inspire a new generation of customer engagement. The result is finding balance between risk and reward to meet customer expectations and improve customer experiences now and over time.

Bianca Buckridee, AVP of Social

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