The advertising makes it look like it’s a shoe-in! Google Adwords can get you on the front page of Google in about 30 minutes, as evidenced by salesmen who will set up an ad on (what you don’t realise) is an extremely uncompetitive keyword, use one of the free advertising coupons that Google used to offer and, Bob’s Your Uncle, suddenly you see your business on the front page. An avalanche of calls is guaranteed to follow – well, not exactly!
You see PPC is a lot more complicated
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