How to Share a Facebook Advertising Audience or Pixel

If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel.

As we move forward, we’ll look at this from the perspective of the consultant, agency or entity that needs access to the pixel or audience.

Let’s take a closer look…

Why Share Audiences and Pixels?

If your client is an established brand that has advertised via Facebook before, they likely have the Facebook pixel on their website. They also likely have audiences that they have used before that have proven to be successful.

As a new advertiser working with this client, you can start from scratch with a new audience or leverage what was created before. Starting from scratch for a Website Custom Audience would mean adding a new pixel to the site, which is messy and won’t go back in time.

The post How to Share a Facebook Advertising Audience or Pixel appeared first on Jon Loomer Digital.

How to Share a Facebook Advertising Audience or Pixel
Source: Great Facebook Feeds From Around The Web