Marketers, Consumers Favor Email Over Social Media [Report]


Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget.

Marketers and consumers both favor email as their first online activity of the day at a rate of 76 percent and 69 percent respectively, according to the new report from the cross-channel interactive marketing provider that began as an email-marketing provider in 2000.

About one in four marketers and one in three consumers think brands should invest more marketing time and resources into email

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