If you’re a skeptic who thinks MTV lost its focus on the musical artists, you might want to think again. Thanks to multi-platform voting for the network’s upcoming Video Music Awards, artists are seeing noticeable spikes in both their sales and their social fan bases.
MTV opened mobile and online voting last Tuesday when the network initially announced the nominees and first performers. In an effort to leverage the network’s digital following, MTV opted to not have a television nomination special and build buzz exclusively in the digital sphere. The switch
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