The NBA’s lockout-shortened regular season has come to a close and the 2012 playoffs tip-off Saturday. It was a pretty remarkable season on the court — LeBron James’s statistical genius, Jeremy Lin‘s magical run and Blake Griffin’s thunderous dunks being just a few of many highlights.
But pro basketball had the Internet atwitter, too. Men and women — okay, mostly men — took to Facebook, Twitter, YouTube and other platforms to follow the action, offer opinions and debate which team looked most primed for a championship run, according to the infographic below.
Taykey is a startup that tracks and analyzes social media sentiment to optimize marketing for major brands including Pepsi, Sprint and Victoria’s Secret. But Mashable got it to use their social media ninja tools to look at the NBA. The infographics below show how the conversation surrounding all 16 NBA playoff teams ebbed and surged from mid-December through late April, where the chatter took place and who was most engaged.
Here are a few quick findings that jump out. Of all the teams, the Oklahoma City Thunder had by far the highest portion of talk on YouTube, according to Taykey; perhaps Blake Griffin’s epic dunk over Kendrick Perkins and Ron Artest’s violent elbow to the head of James Harden played roles? The two teams with the highest percentage of women chiming in — the Lakers and Clippers, at 17% apiece — both play in Los Angeles. The 25 to 35 age range was most engaged for each team, the Memphis Grizzlies being the only to have less than 40% of their buzz from that demographic.
Check out the full picture below. It’s a fascinating chunk of information for hardcore hoopheads and social media nerds alike.
What role will social media play in your NBA playoff experience? let us know in the comments.