Jo Shaer Social Media Solutions

Jeremy Lin fans can’t get enough of the NBA’s newest superstar on social media. Now they can get even more than before.

On Monday morning, Lin joined Facebook as a member with a Timeline-enabled profile. Check it out here.

The New York Knicks’ star point guard has garnered about 7,000 subscribers in 12 hours. He’s even filled in his Facebook Timeline with some pictures, university data and hometown info.

What took him so long? Well, Lin has been on Facebook for a few months already — just not with a public profile. His Facebook fan page — reportedly curated and updated by the man himself, according to the Daily Dot — has been there since August.

The Knicks star — who hails from the same campus as Mark Zuckerberg — has already dominated elsewhere in the social media realm. When his team won six straight games during a one-week span, Lin generated more Twitter traffic than any other NBA player in history.

Lin’s official Twitter handle, @JLin7, was mentioned 215,408 times. His full name was mentioned more than 2.5 million times, according to The Hollywood Reporter.

The Linsanity has also reached YouTube as fans watch winning assists and last-minute free throws caught on tape. Videos produced and uploaded by Lin before his new-found fame, such as a video dubbed “How to Get into Harvard,” have

Read more at: http://feedproxy.google.com/~r/Mashable/~3/cDIKZjK4A7M/

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This is the second part in a series on different kinds of content you can write for your website to attract social media links. There are no guarantees that your content will go viral, of course, but if it’s well-written and appeals to your visitors’ passions, you have a better shot at it.

In the previous part, I talked about some of the reasons you might want to add content to your site that might go viral. I noted that it can help you rank better in the search engines. If you add content regularly, search engine spiders will find it when they crawl the web. And if you make a point of staying focused on your site’s topic, it will grow more and more relevant in relation to your keywords. That can only help your standing on the search engine results pages.

I also stressed that you’ll need to work to make sure your content is very good, regardless of which approach you use. I listed four out of 21 ideas suggested by Jordan Kasteler in his post for Search Engine Land. I dug into each idea in some detail to help you think about ways they might apply to your particular niche. I’m going to pick up where I left off, so let’s get started.

These next few ideas for great content are variations of lists. What really differs about them is the approach and purpose of each list.

Read more at: http://www.seochat.com/c/a/Search-Engine-Optimization-Help/ListWorthy-Approaches-to-Viral-Content-for-SEO/

Google is expanding its reach across social media — first with Google+, now with Leaderboard, a new feature allowing users to earn points for checking in to a location via Google Latitude.

Last week, Google launched an updated version of Google Maps for Android, equipped with the new feature similar to Foursquare.

The company hasn’t officially said it wants to compete against Foursquare. Leaderboard’s addition to Google Latitude has been kept hush-hush. Google doesn’t even list Leaderboard as being a new feature on the Android Google Maps update. It only says it fixed bugs and has “improved battery performance for Latitude and Location History users.” Leaderboard is only available on the latest version of Google Maps, and not everyone has access to the feature yet.

We tested the new version of Google Maps with the Latitude Leaderboards on an Android smartphone. It is only accessible after a user checks in somewhere using Google Latitude. Maps users can share their location — as they have for the past year — with Google’s Latitude app. After check-in, the user earns points and is navigated to the Leaderboard page, which ranks the user and his or her Google+ friends. There is also a global page that ranks all users based on points from check-ins. The person with the most points earns a crown above his or her No. 1 ranking. Leaderboard doesn’t have a mayor, like Foursquare.

Do you use check-in apps? Would

Read more at: http://feedproxy.google.com/~r/Mashable/~3/mPSGOhmNlNw/

Hailed as a Foursquare competitor, Google’s Latitude now is offering a checkin-in service with a leaderboard feature. Since Latitude is barely spoken of and is one of the few social options out there that makes Google+ look like a social media world beater you can see why this hasn’t been done with any fanfare.

Engadget reports

Google didn’t exactly offer much fanfare for this new feature — as far as we can tell, it still hasn’t been officially announced. With the latest update to the Maps app, Mountain View delivered an extra level of functionality to the all but forgotten Latitude. Now check check-ins earn you points which are tallied and used to rank Google+ users on a global leaderboard, just like on Foursquare. Not everyone is seeing the feature just yet, and it only appears to reveal itself after you check-in somewhere. In fact, we still haven’t found a way to pull up the leaderboard without first registering our location. You can see the rather sparse help page at the more coverage link and sound off in the comments if you’re seeing your name ranked alongside your favorite Engadget editors and Leo Laporte.

I tried it and it worked but since I have never been enamored with the check-in model it really doesn’t excite me. How it eventually leads you to a Google Place Page does, however. Once this is all integrated into Google+ in some way manner or form then

Read more at: http://www.marketingpilgrim.com/2012/02/googles-latitude-starts-check-ins.html

A dominantly male platform, almost 70 percent, Google+ is slowly but surely attracting a more diverse user base. Big brands are taking notice and many have fully integrated the platform into their social media strategies for 2012. Is Google+ a part of your 2012 social media strategy? It should be!

Let’s examine a few of the brands to look in 2012 for social media insight.

HM

Over half a million users have this brand circled on Google+. If you circle HM you’ll see their fashion picks of the day, get access to style guides like their 2012 Denim Guide and engage with other fans of the brand by discussing questions like “What’s the first sign of spring? Caps, sneakers, sunglasses?”. Engagement isn’t quite what you’d expect if you had this many fans on Facebook – under 100 shares and around 100 +1s is common for their daily status updates.

Insight: Don’t expect Google+ to perform exactly how Facebook or Twitter brand pages do. It’s a new platform and all of us are still waiting to see how the community shapes up. Take the lead from HM and start interacting. Find an anchor topic, like HMs fashion picks of the day, and stay consistent with your messaging. If it’s not working then switch it up, but at the very least try!

Marvel

Touted

Read more at: http://searchenginewatch.com/article/2152861/Social-Media-Insight-from-6-Successful-Brands-on-Google