Jo Shaer Social Media Solutions

Everyone seems to be real quick to throw dirt on email marketing’s grave these days. Why? Because it’s not social media.

Well, not to sound blunt (although it will), that’s stupid.

If you need more evidence that email is indeed alive and well you should consider what HubSpot (a Marketing Pilgrim sponsor of our inbound marketing channel) has added to their suite of, you guessed it, e-mail. OK, so if a company that has managed to get over $65 million in VC backing (included in that is Google Ventures) and currently boasts just shy of 7,000 users of their inbound marketing tools decides to incorporate email into its offerings can it be that dead?

The Boston Globe reports

When Cambridge [MA] marketing software firm HubSpot Inc. launched in 2006, e-mail pitching was considered old-fashioned and spam-riddled. Consumers struggling with e-mail overload were often not receptive to more electronic clutter. HubSpot didn’t even build e-mail marketing products.

That changes on Tuesday, when HubSpot will at last offer its own tools to manage, create, and track e-mail marketing campaigns in its standard menu of services. It’s a mark of how much life the company thinks is left in the old Internet standby.

“A lot of people think that e-mail marketing is dead,’’ said HubSpot marketing manager Jessica Meher, “but we think it still has a lot of power if it’s done right.”

Ok, so to say that HubSpot has its pulse on everything that is correct is

Read more at: http://www.marketingpilgrim.com/2012/05/so-email-marketings-dead-dont-tell-hubspot-that.html

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• May 15, 2012
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Some of you know me through my work in studying how social media and disruptive technology impact business and culture. Others have worked with me in translating insights into action and change within the enterprise.  Every now and then, I share another side of myself that evokes the aspiring social scientist in me as I explore how all of this is affecting us as individuals and human beings.

Not a day goes by when I’m not asked about whether or not the social media bubble will finally burst. Twitter, Facebook, Google+, Foursquare, Pinterest, this all has to be too much right? More often than not, I’m expected to assume the role of psychologist to either validate their digital existence or help individuals understand, and in some cases cope, with what is most often diagnosed as information overload.

This isn’t a new phenomenon by any means. The sensation of being overwhelmed by information has been linked to every media revolution. With every new innovation and the mass adoption of disruptive technology, the volume of information available to us grows exponentially. With media now so pervasive and portable, information, of any focus, is available, on demand, and more importantly, resides in our hands to create and consume at will. We are, for better or for worse, always on. And this is both part of the problem and part of the solution for

Read more at: http://feedproxy.google.com/~r/briansolis/~3/ilsvmVAOWXY/

Before Facebook, which is now just days away from a record-busting IPO, there was America Online or AOL. Before Social Media, there was Community. It’s quite possible that without the bulletin boards and chat rooms of the 70′s, 80′s and 90′s, there were would be no Facebook or Twitter. No Instagram or Viddy.

Services like AOL were the proving grounds for the digital interaction revolution of the new millennium. Ask AOL founder and former CEO Steve Case. He always believed community was the “killer app.”

Today, AOL is primarily a content and online advertising company with fewer paid subscribers than ever and scarcely remembered as the platform that, as Case puts it, “put America online.” Case moved on from the then merged AOL Time Warner almost a decade ago to launch an investment company, Revolution LLC, back some memorable startups like ZipCar and work with the Obama administration to help drive entrepreneurship.

Case believes the Facebook IPO will be a huge success and has nothing but praise for Facebook founder and CEO Mark Zuckerberg and COO Sheryl Sandberg.

Still, when Case and company went public with AOL in 1992, the investment community barely understood the Internet. “We were the first Internet company to go public, and the roadshow then was really just trying to explain to people what this was, why it would be important.

“People thought it was kind of a hacker, hobbyist, nichey business.”

These days no one has to explain

Read more at: http://feedproxy.google.com/~r/Mashable/~3/cnwUQpywB5I/

Social media: It’s not just for college kids anymore. Families use Facebook to stay in touch across generations. Friends well into middle age share photos on Instagram. There’s even an 80-year-old grandmother on a quest for 80,000 Twitter followers.

But how does social media’s widening reach affect the family unit? The brand-engagement firm GMR Marketing recently polled about 1,000 moms and kids to see how social media has penetrated family life and affected mother and child relationships.

More families have three generations on social media than just one, according to GMR’s findings, speaking again to its increasing ubiquity. But there is a certain awkwardness in having so many family members online.

While more than three-quarters of moms said they’d “definitely” accept a friend request from their child, just 43% of kids said they’d do the same. And twice as many kids and moms — 18% to 9% — said they’d have to hide some photos or other information before making things official on Facebook.

https://mashable.com/wp-admin/post.php?post=1104017action=editmessage=10

Teenagers are also much more shy about broadcasting their family connections via social media. Nearly twice as many moms as kids — 29% to 16% — said they use public messages on networks such as Facebook and Twitter to communicate with family members. Teens prefer to use private messages more than parents do, 39% to 31%.

Read more at: http://feedproxy.google.com/~r/Mashable/~3/oAmskCwlkYw/

Take a look at someone’s stream of social media updates. Can you determine what they really want out of life?

Now ask them point blank about their aspirations. Will you get the same answers?

Maybe not, according to the comparison below. Social media monitoring company NetBase put 365 days worth of its own data about online conversations up against a recent Harris poll that asked, “What is the one thing you want right now?”

The results show that people are generally emotional sharers when it comes to social media, but they are much more logical when asked a direct question. For instance, 80% of the “I want _____” updates were about food, whereas 50% of the survey responses were related to personal finance (money, financial security, a new car).

Interestingly, when comparing the responses of men and women, there is slightly more overlap when listening to social than when asking survey questions.

Check out the comparison below, along with some additional social consumer insights from NetBase.

Read more at: http://feedproxy.google.com/~r/Mashable/~3/XpypFD4bIjE/