Pinterest Introduces ‘News’ Feature to Improve Content Discovery

In place of Pinterest’s activity feed, the company has installed a new tool called “News.” The feed displays boards where your recent pins have been repinned, creating a feed of potentially relevant content that users can peruse from their own profiles or those of others.

According to a blog post introducing News, Pinterest explains the tool is meant to foster content discovery. “To make relevant and interesting content easier to find, we are introducing News,” Pinterest writes. “We think this will help pinners like you find more relevant boards and pins more easily.”

Pinterest began rolling out News to a gradual population of users on Jan. 16. It is unclear precisely when News will reach the entire network, although the company’s blog anticipates “over the next few weeks.” Pinterest could not be reached for comment.

Users can access News from two places: See a preview of News in the left-hand column of the Pinterest homepage, or head to any user profile and click “News,” an option next to follower count.

Although users can access a “News” tab on Pinterest’s mobile app, the feed only displays repins (akin to the old activity feed) and does not steer users to related boards like its web counterpart. Nor does a user’s mobile profile contain a News option.

Should a user still wish to track information found in the old activity feed (i.e. likes and new followers), he or she can configure notifications settings to receive the news via email.

Image composite courtesy of Pinterest, iStockphoto, samxmeg