Every month I get a bit irritated when I see it on my bank statement – £22.80 to Yell. And then I check my Analytics and see that there have been two click throughs from that ad to the website. There is no doubting that it does seem to work for some of my clients – bouncy castles definitely seem to produce telephone calls – but that website has not yet been optimised properly so it’s difficult to say whether a better ROI could be achieved through an
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