Digital Marketers, Econsultancy.com, have published surveys on the use of QR codes in the UK and the US.
In line with our American cousins, 64% of whom did not know what one was, when 1500 people here were asked about QR codes, 36% of those surveyed did know what they were used for and 19% had actually scanned one on their mobile.
Naturally, the figures are very much age related – 50% of 18-34 year olds, compared to only 21% of over 55s
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