Social Drives Little Traffic to Retailer Sites During Holidays

Not sure what to make of this.

On one hand it sounds like a problem when a study by Adobe shows that online 2% of website traffic for the past holiday season can be attributed to social media.

On the other hand, that doesn’t mean that social isn’t influencing purchasers by any stretch of the imagination. Here are the numbers.

TrafficSourceYoYandShareAdobe

Social’s impact is measurable but there is still a bit of the soft measurement of impact and influence that doesn’t really come out in analytics just yet. This kind of research will give

Read more of this social media article at: http://www.marketingpilgrim.com/2013/01/social-drives-little-traffic-to-retailer-sites-during-holidays.html

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