There is plenty of debate as to whether the actions of an employee online, in particular through social media, is the responsibility of their employer. To extend that concept, it is important to consider what impact an employee’s actions and statements on social media can do to their employer’s brand. A recent episode between an employee of PR firm Hill + Knowlton and a fellow journalist highlights these thoughts in ways that will make many folks shudder.
Mufadal Jiwaji works, or he did until today, as a graduate trainee at Public Relations firm Hill+Knowlton Strategies. He has been working
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