The U.S. Open is among the most high-profile events in tennis. It’s a big deal for players who are looking not only for a major championship — but also to improve endorsement potential.
While nothing can replace the marketability of competitive success, athletes’ social media profiles are more relevant than ever.
So which U.S. Open stars are most attractive? SponsorHub thinks it has the answer. The company uses a scoring metric based on athletes’ sporting performance combined with their social influence on Twitter, Facebook and Klout to rank their value to advertisers.
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