Facebook Rolls Out Major Video Updates: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Announces Autoplay Sound, Picture-in-picture View, and Other Updates to Video: Facebook rolled out four major updates “that make watching […]

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– Your Guide to the Social Media Jungle

Facebook Rolls Out Major Video Updates: This Week in Social Media
Source: Great Social Media Feeds From Around The Web 1

7 Keys to Facebook Advertising Success

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. The next time this webinar airs is next Monday, February 20. You can register for it here.

The webinar is a comprehensive, exhaustive 90-minutes. But I wanted to summarize the primary factors that lead to success (and failure) of facebook ads.

Why Your Ads Aren’t Working

Facebook ads are incredibly powerful, but they aren’t magic. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy.

While Facebook gives us all of the tools we need to be successful, there are several reasons why an ad may not work.

First, there are three critical issues that even the best Facebook ads can’t overcome:

1. Your product is broken: If you have a failed concept for a product that no one wants, Facebook ads won’t save you — particularly if your only focus is on selling that product.

2. Your brand (logo, voice, reputation) is broken: You could have a great product, but even a great product is easy to ignore if your brand is broken. You need to invest in a logo and branding, and your messaging needs to be clear and articulate.

If your ads reflect an unprofessional, sloppy brand, why would anyone want to engage with them?

3. Your website is broken: You have a great product. Your brand is polished. But you send people to a horribly designed website to read your content, provide an email address or buy a product. That is a critical issue that will destroy your results.

“Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate.

Those are the critical issues that are very difficult to overcome. But assuming you don’t have those issues, there are 10 more primary reasons why you aren’t finding success with your Facebook ads…

1. You’re reaching the wrong people: This is something most advertisers — particularly those who struggle — aren’t getting right. They focus on interest targeting only, and interests are often far less accurate than we expect them to be.

2. You’re reaching the right people at the wrong time: Hey, maybe your targeting is actually pretty good. And maybe your interest targeting is solid. But you may be reaching that group of people at the wrong time.

For example, interest targeting is typically best for top-of-the-funnel promotion, rather than promoting a product. Targeting those who visit your website would be great for building an email list. And targeting those who subscribed would be great for selling a product.

3. You’re reaching the right people with the wrong message: This is a matter of bad copyrighting. You’re too pushy when your audience doesn’t respond to it. Or your messaging isn’t polished or professional, leading to poor results.

4. Your budgets are too high or low: It goes both ways. You can have a budget that is too high for an audience size, for example. You can’t spend $100 per day on an audience of 5,000 people. And the higher that budget is for smaller audiences, the faster you’re going to exhaust that audience.

Additionally, you shouldn’t run with high budgets until you find something working, even if the audience size is consistent. Build in some testing time at a lower budget before escalating.

On the flip side, advertisers often aren’t willing to spend enough budget to provide results. If you’re selling a $100 product, you can’t expect to spend $5 per day and get the sample size necessary to get any type of results.

Similarly, Facebook needs volume in order to optimize for a conversion. So if you are telling Facebook to optimize for conversions but your low budgets only allow you to get one conversion per day, Facebook doesn’t get a chance to get enough conversions to properly optimize.

5. Your bids are too high or low: By default, Facebook auto-bids, bidding what is necessary to reach the best audience for the lowest possible price. But advertisers love to get cute here with their bids.

It’s not that you can’t have success with manual bids. But you shouldn’t do this unless you know what you’re doing. A bid too low often leads to low distribution and reaching a low-quality audience. Bids too high may result in spending more than you need to.

6. You’re optimizing for the wrong action: As long as the volume of conversions on your pixel exists, you should optimize for conversions if you want conversions. You should optimize for traffic if you want traffic. You should optimize for engagement when you want engagement.

There are exceptions, but advertisers again often get cute here when they shouldn’t.

7. You’re using the wrong ad type for your goals: I often hear of advertisers disappointed in results when they use a video — maybe a great video — and don’t get the conversions they want. Well, that’s due to ad type.

Use a video when your primary objective is getting a video view. Use a link (single link or carousel) when your primary objective is driving traffic or conversions. Use an image when your primary objective is engagement.

8. You’re not testing and experimenting enough: You ran one campaign, one ad set, or one ad and you didn’t find success. Maybe you tried two or three times. Don’t give up. Keep trying, but don’t keep doing the same thing over and over. Experiment.

9. You’re not tracking data: If you’re not using the Facebook pixel, you’re pretty much screwed here. You don’t know how many conversions are actually happening (no, Google Analytics isn’t enough), and you can’t optimize for a conversion as a result.

10. You’re focused on the wrong metrics: People often ask me questions like, “What is a good CPC? Or CTR? Or CPM?” In a vacuum, these things don’t mean a damn thing.

They are secondary or tertiary metrics. If your objective is website conversions, your primary concern should be your Cost Per Conversion, not CPC or CTR.

Worry most about your Cost Per Desired Action. You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action. Or if you chase a good CPC, CTR or CPM, you may actually end up with a poor CPDA.

Okay, so these are the primary reasons your ads don’t work. Now let’s focus on the seven keys to Facebook advertising success…

1. Targeting

Targeting is listed first for a reason. It was also at the top of the list for why your ads don’t work for the same reason. It’s absolutely critical.

I believe strongly that targeting is the most important factor for Facebook ad success — and failure. You can craft the best possible ad promoting the best product, but it won’t matter if you reach the wrong people.

The difference between targeting people who know you and don’t know you is huge. I’ve seen it repeatedly. I can spend a great deal of time and effort crafting a cold audience of lookalikes or interests. The results will never come close to targeting those who are closest to me.

Facebook Website Conversions Results

The image above is a prime example of that. Targeting my website visitors, I was able to drive conversions at a much cheaper rate than I could have possibly done with lookalikes or interests (while maintaining quality).

Before you tout your success with interests and lookalike audiences, I know. Yes, you can have success. It’s not as good as targeting those who visit your website most often or engage with your content, but you can do it.

Ultimately, though, focusing on a cold audience exclusively is a bad long-term strategy. You may have some success today and tomorrow, but you are more likely to sustain success by targeting those who interact with you, read your content, provide an email address or buy.

For most, these audiences will be small. But what that means is that you should commit to building such audiences for the long-term.

So, target those who visit your website first. And if you have budget left over, move on down your priority list.

Ah, yes, your priority list. What should it be? Here is how I prioritize Facebook ad targeting:

1. Website Custom Audiences: Website Custom Audiences are powerful because they can capture people who visit your website, people who register and people who buy from you. These audiences are also dynamic, updating in real-time.

Facebook Website Custom Audience Time on Site

Additionally, Website Custom Audiences allow you to target based on recency, specific pages visited, level of activity, and frequency of actions on your website. They are freaking amazing for targeting purposes and can be a big boost to any campaign.

2. Data Custom Audiences: Back in the day, these were a big deal. Data Custom Audiences allow you to target or exclude people who are on your customer list or use your app. This is great, but this can usually be replaced by Website Custom Audiences.

These audiences require you to update them, and if you don’t segment properly they may include people who are no longer relevant.

3. Page Engagement Custom Audiences: You can make an argument that Page Engagement Custom Audiences should be second on this list. These audiences allow you to target people who have engaged with your Facebook page, engaged with your posts or ads, sent you a private message, saved a post, visited your page, or clicked a page call-to-action button.

Facebook Page Engagement Custom Audiences

While targeting your website visitors or customers is powerful, they don’t necessarily engage with you on Facebook. What’s great about Page Engagement Custom Audiences is that these are people who have proven to engage with you before. They’ll likely engage again, so you can typically get great results with these groups.

4. Lead Ad Custom Audiences: If you use Lead Ads, you absolutely must create audiences of those who open lead ad forms or open and submit. One weakness of Data Custom Audiences is that the information provided by your customers may not match up with a Facebook user profile. However, if someone opens or submits a form, Facebook knows it — and the content provided is no longer critical.

Engagement on Facebook Custom Audience Lead Ad

5. Video View Custom Audiences: I know that many advertisers struggle to efficiently build an audience of people to target. Even if you are driving traffic with helpful blog posts, it can cost upwards of 25 cents just to get a single click. That makes building a Website Custom Audience slow and potentially expensive.

Video Views Custom Audience

Video, though, is another good top-of-the-funnel option. You can create audiences of people based on how much of your video they watched. Depending on the percentage, the cost of a video view might be a fraction of the cost of a website click.

While the quality will also likely be lower, this method allows you to build a relevant audience faster and less expensively.

6. Canvas Custom Audiences: Facebook Canvas is an ad format that allows marketers to tell an interactive story. While the advantage is being able to present multiple media types in a fast loading format, it also means you won’t be driving traffic to your website (unless someone clicks on a link within the Canvas).

Facebook Canvas Custom Audiences

By creating an audience of anyone who opens your Canvas, you are essentially creating an extension of Website Custom Audiences.

7. Page Likes/Fans: There was a time when building likes or fans was gold. I honestly believe there is still value in this. I built up an audience approaching 150,000 people, and I still get good results here. But I don’t believe it’s as effective as the other methods above.

Additionally, quality of this audience is critical. Far too many advertisers have built fan pages with the cheapest likes possible. That strategy does not lead to results when targeting this group.

8. Lookalike Audiences: Lookalike Audiences essentially automate the process of guessing on interests and behaviors you should include when doing top-of-the-funnel targeting. Facebook looks at those in a current audience of yours (custom audience, conversion or page likes) and finds people similar to them.

Facebook Lookalike Audiences

This is a good option to help widen the net when your built-in audience is small in the early going. However, your goal should be to eventually move budget away from lookalikes over time as the other groups above continue to grow.

9. Interests: When Facebook first allowed us to target by interests and behaviors, we about lost our minds. We thought it was the greatest thing in the world.

I don’t want you to think this method is worthless. It’s not. But we’re simply spoiled now. You have so many better options. Use those first.

2. Funnels

The concept of Facebook ad funnels is essentially a continuation of targeting. But you can have good targeting prioritization without using funnels. And if that’s the case, you’re missing out.

Too many people use Facebook ads only to sell. Or only to get some type of conversion. There is no funnel.

There is a large population of potential customers for you on Facebook. The problem, though, is that we often assume that if they’re ever going to buy, they’re going to buy now. That’s just not true.

People are at different stages in likelihood to buy. We need to treat them differently.

Additionally, I keep on telling you that the most effective audience for getting efficient conversions is your website visitors. Without some sort of funnel, it will be a huge challenge to build an audience of substance to target.

That’s why I always have campaigns of three different objectives going at the same time:

  1. Top of the funnel (website clicks, video views or engagement)
  2. Email collection (registrations, leads, opt-ins)
  3. Sale

An example of funneling is my evergreen campaign technique. Check it out!

3. Ad Type

People often ask me questions like, “What is the most effective ad type?” I find this to be frustrating and missing the point.

First of all, make sure that you use the ad type that is appropriate for your objective. As mentioned earlier, if your goal is conversions, use a link; if your goal is traffic, use a link or carousel ad; if your goal is video views, use a video; if your goal is engagement, use an image (or video).

That’s where you start. But man, there aren’t universal truths to this stuff. Try different things.

As mentioned earlier, this is often a mistake advertisers make. They hear about success with video ads, so they use a video to get conversions. But in this case, the video is the star of the show. You’re not as likely to click a CTA button on a video as you are on a link ad.

And that doesn’t mean that you shouldn’t use video ads. Again, they have their purpose. But understand what is most likely to happen when people see each ad type.

4. Tracking and Reporting

Oh, goodness. This one. It’s important!

Of course, you MUST use the Facebook pixel to track conversions. I don’t really care whether you use Custom Conversions, Standard Events or both, but you need to use at least one of them.

No, Google Analytics is not enough. If you base your results on Google Analytics only, you can’t rely on Facebook referral data. Understand that a conversion doesn’t only result from direct traffic.

Those who rely on Google Analytics likely don’t realize this. When Facebook reports a conversion, it could be anyone who saw your ad (didn’t click) and converted within a day or clicked your ad and converted within 28 days.

Facebook Attribution Window

The most common example is that someone clicks your ad and visits your landing page. They don’t convert that minute. But maybe they come back later that day. Google Analytics won’t give Facebook credit for that. But they should.

Another addition to tracking and reporting is offline conversions. If you aren’t using the pixel or tracking offline conversions, you are only getting a very small picture. As a result, you may make decisions regarding your campaign based on incomplete information.

5. Split Testing

You need to find what works. You don’t just run a single campaign with a single ad set and ad, see it doesn’t work and then claim that Facebook advertising is a failure.

So, experiment liberally. Find what is most effective in terms of targeting, optimization, copy, imagery and more.

You can do this in an unscientific way (creating multiple campaigns, ad sets or ads where there may be overlap in targeting) or you can use Facebook’s new, built-in split-testing tool.

Facebook Ad Split Testing

With the scientific approach, Facebook will give you a minimum budget. That’s because enough data is necessary to get meaningful results.

But you won’t have a minimum budget otherwise. As a result, make sure that you’re creating a sample size that actually means something.

I often hear about advertisers split testing with multiple ads, based on low budgets in the ad set. That may be fine if you’re trying to get engagement, video views or traffic. But if you’re trying to get sales?

Think of it this way… If you’re selling a $100 product, it’s going to take time and money to get meaningful results from even one ad set. You should probably spend at least $100 before you can begin to make any assessments.

So if you’re splitting up a $100 daily budget among five different ad sets or ads, it’s going to take you much longer. Each conversion will significantly impact your results.

6. Copy

These are in order. While copy is important, I hate the suggestion that there is a blueprint or template to how you should use it.

I’m sure that there are particular words that have shown to be more effective than others. I’m sure that there’s a study out there showing the precise character count that works best. But that’s in a vacuum, and we don’t operate there.

There is no “ideal” length of copy for all audiences and situations. Know your audience and situation and act accordingly.

I’ll make a few points about copy, though don’t take these as being mandatory…

1. Get to the point in the first couple of lines. That doesn’t mean you should only have a couple of lines of copy. But know that you need to capture your audience’s attention and your copy will eventually cut off. Additionally, text will cut off differently depending on placement.

2. Have some sort of call-to-action. I know it’s crazy, but I’ve seen a lot of ads where people just share the link. That’s it. No commentary, no call-to-action.

You need to provide some sort of direction. That doesn’t mean you need to be pushy. It could be “click to learn more” or simply using a CTA button. But let your audience know what you want them to do.

3. Spelling, grammar and formatting are critical. This may seem obvious, but come on now, people. I’ve seen too many bad ads.

Formatting includes things like all caps, paragraph/line breaks, etc. Spelling typos and bad grammar can kill an ad.

Of course, in all of these cases, we’re still not dealing with universal truths. You still need to know your audience and situation. It’s possible that what seems to be a violation for my audience would work for yours.

7. Imagery

Once again, advertisers often want to know what the best type of imagery is that they should use. My answer?

Meh…

Look, imagery is important. But if every advertiser’s ad imagery followed the same rules, none of them would work.

So just know the purpose of your imagery. It should grab the user’s attention. It should help your ad tell a story. It should have limited text because while the 20% rule may be no more, the amount of text still does impact distribution and costs.

Some say faces are more effective. Some favor bright colors.

Whatever. Experiment and find what works for you!

Your Turn

So these are the things I believe are most important to Facebook advertising success. Any other items you’d add to this list?

Let me know in the comments below!

The post 7 Keys to Facebook Advertising Success appeared first on Jon Loomer Digital.

7 Keys to Facebook Advertising Success
Source: Great Facebook Feeds From Around The Web

How to Use Facebook Ads to Boost Your Best Content

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, I interview Larry Kim. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy […]

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– Your Guide to the Social Media Jungle

How to Use Facebook Ads to Boost Your Best Content
Source: Great Social Media Feeds From Around The Web 1

Entrepreneurs: Promoting Products with Email

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]

I’m often asked about how I promote my products. Since my new 4-week training program about the Facebook pixel just started this week, I thought I’d share how I used email to increase sign-ups.

General Approach

There will be disagreement with my approach. Some will think that it’s too soft, or that I left money on the table. Understand that this core disagreement is based on a fundamental difference of opinion.

As part of my core values, I focus on value first, sales later. I don’t enjoy selling — or at least, I detest pushy selling. I care more about building a long-term relationship with people who will buy later to squeezing every last dollar out of my audience for a current promotion (potentially at the expense of sales later).

Side note: My business manager, John Robinson, pushed me to market this more. I refused. It’s not my style. Know when to say no to your trusted advisors.

So, yes, I want to sell this training program. But you, as a hypothetical potentical customer, may not be ready to buy right now. You might not be a good fit for it. And I do not want to push away these groups of people.

Also understand that my training program isn’t a one-shot deal. I will likely host this same program nine times in 2017. So I need to consider that this won’t be the final time I’ll be promoting this program (or another program, my memberships or one-on-ones).

My goal is to be sure that those who are ready and are a good fit are given every opportunity to learn about and buy this program — without alienating them and losing a customer later.

The Hidden Steps

For those who attempt to replicate this approach, it’s important to understand that I didn’t start from scratch with Step 1 listed below. The reality is that there are years of work hidden beneath it.

What I mean by that is it’s easy for me to get inexpensive, high-quality registrations for a webinar. It won’t be for most marketers who haven’t put in the groundwork.

I did not go after a cold audience to fill this training program. I pulled from my email list (about 100,000 people after a recent list cleanse), my website traffic (about 200,000 unique visitors per month) and social media channels (well over 100,000 on Facebook).

These three things didn’t pop out of nowhere. It took time, work and investment to build a highly engaged and relevant audience of people who will be interested in my content, webinars and products.

That doesn’t mean that you shouldn’t follow my steps below. But it does mean that you need to prioritize the hidden steps as well to make sure that when you follow steps 1-5 in the future, your results will continue to improve in quality and volume.

What are the hidden steps? Too much for this blog post, but everything involved with writing content, driving traffic, building an email list and building a social media audience.

1. Free Webinar

I’ve found that the free webinar is a good way to introduce people to a new product. While I do get sales on the webinar itself, I try to be sure that webinar has quality information first. The focus isn’t on the product.

Many of the sales actually come from those who register for the webinar, but later. I have your email address. You may remember me talking about that product. Well, here’s your last chance to buy…

I created a free webinar called Keys to Success: Facebook Advertiser Webinar. I know, boring name. But I’m a boring-webinar-name-kind-of-marketer.

The content of the webinar focuses on the things that I believe are most important to successful Facebook ad campaigns. What I found by creating that content is that a recurring theme for many of these items was the Facebook pixel.

You need the pixel to target properly. You need the pixel to track properly. You need the pixel to optimize properly. On and on and on.

So the webinar would become a good jumping off point to a 4-week training program about the Facebook pixel.

I scheduled my first “Keys to Success” webinar for January 30. I will eventually host one on a nearly monthly basis (again, this is one factor in not wanting to over-market).

Email #1: Announce Free Webinar

The funnel for my 4-week training program began here. I sent this email to 96,595 people…

Webinar Promotion

The purpose of the email was to announce the background behind the webinar, what it would be about, what you would learn and when it would occur.

This is a partial screen grab. Don’t get too focused on the copy and content of each of my emails. I would never proclaim to be a master of email copy. The main thing is to understand the overall structure I’m using.

Email #2: Blog Post Promotion

Three days prior to the webinar, I wrote a blog post about how I promoted that webinar with Facebook ads. That email was sent to 97,652 people.

This was, of course, an easy lead-in to promote my webinar.

Webinar Promotion

This is my favorite way to promote something — as a lead-in, rather than a dedicated email about the webinar itself.

Email #3: Webinar Replay

I ended up maxing out GoToWebinar registrations at 5,000 people. In fact, I didn’t know of this limit, and some people who registered weren’t able to attend (my bad!). So the total audience of this email was 5,180 people.

Training Program Promotion

This email focused first on access to the webinar replay before jumping to the details of the related training program. The email included everything you needed to know about what it would cover, what you would learn and when.

This email admittedly did not include the price. This was not intentional. Price would be found when clicking the link.

And by the way, those who clicked the link to the landing page would be tagged in Infusionsoft so that I could email them later.

2. Training Program Launch Announcement

Now it was time to announce my training program publicly.

Email #4: Announce Training Program

A day after my free webinar, I sent four different emails to four different groups announcing my training program. I wouldn’t want to reach anyone who already signed up for the program or who was a member of PHC – Elite (they would get access to the replays as part of their membership).

I modified the copy ever-so-slightly based on different audiences.

For registrants of that free webinar (5,177)…

Training Program Promotion

For people who participated in prior 4-week training programs from 2016 (253)…

Training Program Promotion

For people who participated in my prior free webinar program (21,564)…

Training Program Promotion

And then everyone else (70,408)…

Training Program Promotion

In all, this was 97,402 people. There was no overlap. I also excluded anyone who was a PHC – Elite member (as mentioned, they get replays as part of their membership) and anyone who already signed up.

3. Large Group 1-Week Reminder

This is about my limit for dedicated emails promoting a product to close to my entire list.

Email #5: 1 Week Left

One week before the start of my training program…

Training Program Promotion

This was sent to 98,155 people who hadn’t yet signed up for the program or PHC – Elite. This will be the final time I email about this program to my list in bulk.

4. Blog Post Promotion

As mentioned earlier, this is my favorite way to promote something. When you lead with helpful information as opposed to “BUY MY STUFF,” it’s an approach that makes me more comfortable.

Email #6: Importance of the Facebook Pixel

Four days prior to the start of my training program about the Facebook pixel, I wrote a blog post about… yep, the Facebook pixel. That, of course, was the perfect lead-in for my training program.

I sent an email to the 97,990 people who weren’t yet signed up or members of PHC – Elite…

Training Program Promotion

I tagged anyone who clicked the link to this blog post in Infusionsoft because while they may not be specifically interested in the training program, they did express interest in the topic.

5. Final Reminders to Small Group

As mentioned above, I was done emailing my entire list about this program. I sent you a few messages already. If you didn’t click a link to at least show interest, I’m done trying with you for now (again, remember that this program will run in future months as well, so there will be more opportunities).

Email #7: 1 Day Reminder

One day prior to the start of the 4-week training program, I sent a reminder to the 4,834 people who satisfied these requirements:

  • Clicked a link to the 4-week training program in a prior email, AND/OR
  • Clicked a link to the blog post about the Facebook pixel
  • NOT a registrant to the 4-week training program
  • NOT a member of PHC – Elite

Training Program Promotion

Email #8: Training Starts Today

And on the day the program started — about 10 hours from the first webinar — I sent this email to that same group of people (now 4,856 people thanks to more people clicking on links in old emails)…

Training Program Promotion

Other Promotion

I also made a mention of the program to my Facebook audience with an organic carousel post…

Facebook Post Training Program

I did create a Facebook campaign promoting the program, but it only targeted those who registered for the free webinar…

Facebook Ad Training Program

The bulk of my ad spend was actually on the free webinar, rather than the training program itself. I find that to be most efficient, allowing my email marketing to do more of the heavy lifting.

Results

So in all, I sent eight emails that fall into these buckets:

  • Dedicated email to my entire list promoting the free webinar (1)
  • Email promoting blog post that mentioned my free webinar (1)
  • Email promoting blog post that mentioned my training program (1)
  • Dedicated email to my entire list promoting my training program (2)
  • Email to webinar registrants or other small group promoting my training program (3)

While it’s possible you may have received up to eight emails from me regarding the webinar or training program, most people received only one about the webinar and two about the training program. We funneled from there.

I’m not a big fan of talking about revenue. I think it’s tacky. But you, at least, probably want to know how many people signed up.

I have 185 students in February’s training program. On the surface, that may seem small considering how many people I messaged. But the final funnel was closer to 5,000 people.

Additionally, I must stress that this is a recurring program. I need to play the long-game strategically as opposed to ambushing my list to get the most possible sales today.

Future Promotion

Since this is the first time I’ve run this training program, promotion was actually heavier than it will be in the future. I will not send another dedicated email about the program to my entire list.

Going forward, my focus will be on:

  • Getting 5,000 signups for the monthly free webinar
  • Emailing those who signed up for the current or previous month’s webinar
  • Including soft-sell copy in emails promoting blog posts
  • Facebook ads targeting those who registered for the free webinars

My marketing focus also shifts to Facebook ads for doing the heavy lifting on filling the free webinar.

By putting promotion of this program in the background, I can then shift to promote another training program when it’s announced. Or push my memberships. Or one-on-ones.

It’s a juggling act, particularly for someone like me who respects your inbox and doesn’t want to overmarket.

Your Turn

What’s your email approach for promoting your products?

Let me know in the comments below!

Free Webinar for Entrepreneurs

I host a free webinar for entrepreneurs. It focuses on lessons I learned while starting my business. You can learn more about the details of the webinar here, or simply register below…

The post Entrepreneurs: Promoting Products with Email appeared first on Jon Loomer Digital.

Entrepreneurs: Promoting Products with Email
Source: Great Facebook Feeds From Around The Web

5 Ways to Analyze Your Social Media Marketing Performance

Do you want to analyze your social media marketing efforts? Wondering which metrics to focus on? Auditing key social media metrics can reveal which aspects of your social media marketing are working and provide insight into which areas you can improve upon. In this article, you’ll discover five ways to analyze the effectiveness of your […]

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– Your Guide to the Social Media Jungle

5 Ways to Analyze Your Social Media Marketing Performance
Source: Great Social Media Feeds From Around The Web 1