Addressing the Engineering Skills Gap In The UK

There is a photograph being shared around LinkedIn of a group of primary school children dressed in hard hats and high-viz jackets being shown around an industrial unit of some kind.

My first question was – where are all the girls?  When I read the most recent MAS Barometers, which highlight the lack of skilled workers in UK manufacturing, it made me inquisitive to know more about this problem that is restricting growth.

Engineering skills gap – perception of boys and girls

The lack of girls studying STEM subjects at school is where most people think the problem starts. Although, I think it is more likely to be the fact that factories and industry are seen as dirty, dangerous and not the sort of place where a lady should consider working.

This observation is highlighted by Frank Cavallaro of Fronetics Strategic Advisors, who wrote recently in EBNOnline that 52% of the American teenagers have no interest whatsoever in a manufacturing career.


Addressing the Engineering Skills Gap In The UK
Source: Lolly Feed

How to Use Twitter Buy Buttons and Pinterest Buy Buttons

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Do you want to sell your products on Twitter and Pinterest? Have you considered using Buy buttons? Adding Buy buttons to your tweets and pins lets people purchase your products right from their social feeds. In this article I’ll share how to add Twitter buy buttons and Pinterest buy buttons to your products. Twitter Buy […]

This post How to Use Twitter Buy Buttons and Pinterest Buy Buttons first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle

How to Use Twitter Buy Buttons and Pinterest Buy Buttons
Source: Great Social Media Feeds From Around The Web 1

Why Mobile Friendly Websites MUST be Responsive To Rank On Google

We looked at a lot of engineering websites in Essex and across the UK as part of the research for our live event on Marketing for Manufacturers in September.

Some manufacturers and engineers are trying really hard to get across their passion for their product and the quality of their work to differentiate themselve from their competitors.

But in many cases, they express this is by saying that they are great because  they keep up to date with all the latest technology in machinery and standards.

Sadly, in almost EVERY case, this statement was let down by the poor quality of their website.

Why Mobile Friendly Websites MUST be Responsive To Rank On Google
Source: Lolly Feed

Buyable Pins Come to Android: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Rolls Out Buyable Pins on Android and Introduces the Pinterest Shop: Pinterest announced it will start rolling out buyable […]

This post Buyable Pins Come to Android: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle

Buyable Pins Come to Android: This Week in Social Media
Source: Great Social Media Feeds From Around The Web 1

Instagram Strategy: How to Grow a Loyal Following With Instagram

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Is your business on Instagram? Want to develop an engaged following? To discover how to create an Instagram strategy for your business, I interview Nathan Chan. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with […]

This post Instagram Strategy: How to Grow a Loyal Following With Instagram first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle

Instagram Strategy: How to Grow a Loyal Following With Instagram
Source: Great Social Media Feeds From Around The Web 1