8 Ways to Use Google+ Hangouts for Your Business

Do you use Google+ Hangouts? Interested in ways to use them for your business? Google+ Hangouts are a great way to hold group meetings, interact with customers, interview people and share your expertise. In this article you’ll discover eight ways to use Google+ Hangouts for your business. A Quick Introduction to Google+ Hangouts Before getting […]

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Lead Generation Stats For Manufacturers

Many manufacturers don’t believe they need to consider lead generation.  They say their regular clients have been with them for a long time and that new business comes via word of mouth and referrals.

And, if you really don’t need to grow your business, you might be happy to stick with those tried and trusted methods.

However, if your order book is starting to show gaps and your staff are sitting around idle, here are some stats from a recent Demand Generation Benchmark report that you might want to consider.  

HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe and asked them about their clients.

Their findings showed that companies exceeding their revenue goals report branding, website design and optimization, and social media as their top 3 marketing investments. These are also the top three investments reported by all survey respondents. The lowest investments are in telemarketing and traditional advertising.

Source: Lolly Feed

19 Ways to Build Your Website, Online Store and Mobile App [Infographic]

WebsiteToolTester.com, which provides a service that helps people understand and evaluate the available options for website creation, has put together an infographic which provides a nice visual summary of the various tools and platforms that can be used to build websites, online stores, and even mobile apps. 
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Be a Better Copywriter: 7 Lessons From 4 Legendary Books


Although digital copywriting is relatively new, copywriting has been used for hundreds of years to sell products.

Some of the best books on copywriting I have ever read were written decades ago. Some are even older than that.

And it’s a shame that they don’t get the attention they deserve—mainly because we often equate new with better.

But a lot of the new marketing and copywriting lessons and techniques you read about on blogs aren’t new at all.

In this article, I’m going to break down seven lessons from the following four books:

In my mind, these four books have all achieved legendary status.

Every section of each book is gold, which is why I encourage you to read them.

That being said, I’ve picked out some of the most important lessons that I think will apply to your online marketing and business. I’ll bring any dated advice into the 21st century with some current examples of it in action.

Let’s get started… 

Read more here
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