The Art of the Social Referral

Word of Mouth marketing has been around since the town crier stood on the street corner hawking the day’s news. But with the dawn of the internet and social media specifically, the concept has expanded. We’ve gone beyond what one housewife tells another during their weekly bridge game. Now, we have one person broadcasting their opinions to hundreds, even thousands with a single Tweet or Facebook post.

These social referrals are extremely valuable to a marketer. So much so, that it’s often worth rewarding customers for spreading the word among their

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