This post was written by our Social Media channel sponsor Full Sail University.
In a previous post here on Marketing Pilgrim, I wrote about personal branding from the perspective of how social media can help (or hurt) in finding a job. That article focused on the basic tactics like setting up professional profiles and who to follow. In this post I’d like to get into the strategy behind personal branding a little more.
The basic tenet behind developing a strong personal brand – or any brand, for that matter – is providing your audience with something of value to them. Online, that’s largely about content, and just as businesses should have a solid content strategy, so should you as an individual.
Developing a Personal Brand Content Strategy
Step 1: What’s your goal?
A content strategy is simply a plan for effectively using content to reach your goals. Are you looking for a job? Trying to position yourself as a leader in your industry? Launching a new business? A student looking at potential opportunities down the road?
Step 2: Who can help you reach that goal?
Once you are clear about your objective, your content plan begins with understanding the audience you are trying to reach. If you’re a job-seeker, that may be others in your industry, recruiters, or industry veterans. If you’re a business owner, your target audience might be potential customers, vendors, other businesses in related industries, or even competitors. Give some
Read more at: http://www.marketingpilgrim.com/2012/01/the-importance-of-social-media-part-two.html
