The Most Important Facebook Number: 140.3 Billion

Mashable OP-ED: This post reflects the opinions of the author and not necessarily those of Mashable as a publication.

Facebook announced that it had hit a billion active accounts Thursday; an extraordinary milestone, celebrated with a rather odd ad.

But that number, like that ad, is a sideshow. Another extraordinary stat got overlooked, and this is one that really gives you the scale of what the social network is building.

Or to put it another way: one billion isn’t cool. You know what’s cool? 140.3 billion.

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