The holy grail of any Internet related marketing effort is lead generation. It’s like that in a good economy and it’s even more important in the continuing sluggish economic climate the US is in (not to mention Europe which is even worse shape).
So what ares of social media provide the greatest bang for the buck? It depends on what type of company you are. As one might expect the B2C market is different than the B2B market. A recent study by Webmarketing123 and reported by eMarketer shows just which social outlets serve each distinct market.