TV critics predict True Blood, the hit HBO series about vampires and other superhuman characters, will dominate conversations online this summer. And while the show’s plot is responsible for driving much of the dialogue across social networks, True Blood‘s social media tactics to engage viewers propels the buzz to another level.
Competing vampire brands Twilight (Breaking Dawn part 2 hits theaters Nov. 16) and Vampire Diaries (season 4 premieres in October) leverage similar tactics to get viewers to participate via tablets, laptops and mobile devices. Season 5 of True Blood begins June 10.SEE ALSO: Summer TV
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