The Integer Group and the Coca-Cola Retailing Research Council understand the importance of social networking in marketing. That’s why they’ve dedicated themselves to making sense of it all, beginning with a five-part series called entitled Untangling the Social Web: Insights for Users, Brands and Retailers.
The first part is available right now (it’s free) and right off the bat you’ll find this little gem.
Comparing social media to high school isn’t an original concept, but I do like the way they’ve phrased it. It’s funny. It’s all true and it explains why social media is such a fickle beast.
Here’s another gem:
40% of social networkers log on
to a social site before they get
dressed in the morning.
No wonder General Mills is so set on making cereal boxes digitally interactive.
The report goes on to explain the history of social media, which is fun and fascinating. You should read it if you have a few minutes to spare, but I’m going to jump down to the next part, the forces that shape the web.
First off, we see that social media development works in a loop. Sometimes apps create behaviors and sometimes behaviors create apps. Facebookers write their location in the posts, so Facebook makes location a post option. Twitter takes microblogging to the next level, now everybody Tweets.
This two-way street is an important concept. Look at how your customers are using your tools and
Read more at: http://www.marketingpilgrim.com/2012/02/why-social-media-is-like-high-school-and-other-interesting-facts.html
