Ted Rubin is a leading social marketing strategist and the chief social marketing officer at Collective Bias. In 2009, Rubin started using the term ROR, Return on Relationship™, a concept he believes is the cornerstone for building an engaged multi-million member database. His book, Return on Read more of this social media article at: http://feedproxy.google.com/~r/Mashable/~3/uxe8Hu9gzS8/
