Social media isn’t helping movie theater ticket sales all that much. That surprising nugget came from Vincent Bruzzese, present of Ipsos MediaCT’s Motion Picture Group.
Data from a new Ipsos survey shows that the biggest influencer (69%), when it comes to buying a movie ticket, is a personal word-of-mouth recommendation.
39% of movie goers were motivated by the amount of posts they saw about a specific movie and 37% were swayed by a large number of positive comments online.
But according to Bruzzese, digital buzz isn’t helping the overall lifespan of a
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