There’s absolutely no doubt that social networks continue to play an increasingly important part in many people’s lives. EMarketer predicts there will be a massive 1.43 billion social network users in 2012, representing a 19.2 percent increase over 2011 figures.
At some point we’re bound to reach a social media saturation point, but it doesn’t look like that point will arrive any time soon.
Social media usage varies from place to place and from one demographic to the next. A Pew Internet survey found that 65 percent of Internet users in the U.S. used social
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