Hoping to create an AIDS-free generation and raise awareness of HIV/AIDS, a new social-media campaign is displaying tweets on a Times Square billboard and in an interactive art installation in midtown Manhattan.
When you tweet with the hashtag #ArchesofHope, your tweet will be part of an LED ticker tape (in the image above) in the installation and will be beamed onto jumbo screens in Times Square. The campaign is a joint effort between Lifebeat and the MTV Staying Alive Foundation.
“This is where we’re at, it’s all about social media. We’re trying to promote safe sex
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