How to Customize Your Instagram Story Highlights Cover

Do you use Instagram story highlights? Wondering how to make them more recognizable to your followers? In this article, you’ll discover how to change your Instagram story highlights cover from the default view to a branded cover image. Why Brand Your Instagram Highlight Covers? The Instagram Highlights feature lets you group and save important, educational, […] This post How to Customize Your Instagram Story Highlights Cover first appeared on Social Media Examiner.
How to Customize Your Instagram Story Highlights Cover
Source: Great Social Media Feeds From Around The Web 1

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12 Overlooked Facebook Features That Help Marketers

Do you need to streamline your Facebook marketing activities? Have you explored all of the functions Facebook has for marketers? In this article, you’ll discover 12 overlooked Facebook features that help you better manage your content and communities. #1: Customize Your News Feed The Facebook algorithm and the posts that get shown in the news […] This post 12 Overlooked Facebook Features That Help Marketers first appeared on Social Media Examiner.
12 Overlooked Facebook Features That Help Marketers
Source: Great Social Media Feeds From Around The Web 1

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How to Use Facebook Lookalike Audiences With Custom Audiences

Want to expand your ad reach on Facebook? Looking for new ways to target potential customers? To explore creative ways to combine Facebook lookalike audiences with custom ad audiences, I interview Rick Mulready. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to […] This post How to Use Facebook Lookalike Audiences With Custom Audiences first appeared on Social Media Examiner.
How to Use Facebook Lookalike Audiences With Custom Audiences
Source: Great Social Media Feeds From Around The Web 1

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How to Use Facebook Ad Dayparting to Optimize Your Results

Want to make sure you serve Facebook and Instagram ads when your followers are online? Have you considered dayparting your ad campaigns? In this article, you’ll discover how to use dayparting to schedule Facebook and Instagram ads to pause and run on specific days and times. What Is Dayparting? Dayparting is the practice of scheduling […] This post How to Use Facebook Ad Dayparting to Optimize Your Results first appeared on Social Media Examiner.
How to Use Facebook Ad Dayparting to Optimize Your Results
Source: Great Social Media Feeds From Around The Web 1

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Turning Facebook Analytics Into Action

<!– I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. It feels like we'reĀ on defense. We're trying to stay on top of all the latest news while also defending the company and our profession to family, friends, and clients because many of them simply do not understand how Facebook advertising works and what Facebook does with user data. And you know what? Their frustration is warranted. We should all be able to describe and understand what any…
Turning Facebook Analytics Into Action
Source: Great Facebook Feeds From Around The Web

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