Welcome To Facebook – A Daily Guide to Using Facebook For UK Business

Welcome to Facebook. Here’s your Starter Guide to Using Facebook for Business in the UK.

Rules to Remember
1. Never sell
2. Follow the rules of the platform
3. Say who you are
4. Be consistent in timing and content – when you post and what

welcome to facebookCheck you’re in the right account – as one of your business pages or your personal profile. Over on the right hand side at the top in the Facebook toolbar there is a downwards pointing arrow which allows you to select which account you are posting as.

1. Update your Facebook status

Be sure to make it relevant to your target audience. Facebook’s UK users really seem to struggle with this. There are two types of Social Media – one that makes you money and which doesn’t.

This is a Business Page, so don’t talk about what you had for lunch unless you run a restaurant. Comment on news events or make a motivational quote or industry specific tip – they all need to relate to your business niche or things that are happening at your business. Tell a story in instalments – but it has to be relevant. You can also Ask Facebook Questions.

If you’ve got a list of keywords, then try to incorporate them naturally – especially if you have your Facebook page linked to your Twitter account.

Having said that, you don’t want to come across as a business automaton, so try to make it fun and always remember not to sell. You’re building a relationship with your updates – engage and be interesting. Include a link to your blog wherever possible/relevant – the idea is to get the traffic to go back to your website to see the great content there without them feeling as if you’re selling something. Include a call to action in status updates and blog posts – remind people to like or share.

This should take 1-2 minutes.

2. Add Content

New blog posts, videos, photos, etc. should be uploaded to your wall every day and some studies say that 3-5 times a day can be a good amount for a Facebook Business Page. Remember the consistency rule – try to do the same thing every day at the same time. You can link WordPress blogs to automatically post using Networked blogs. You can also link your YouTube acccount to your Facebook wall using an Involver function.

Again, try to use keywords in your descriptions and titles for links, pictures and videos – but don’t stuff.

Hootsuite or Tweetdeck are worth downloading. These allow you to schedule status updates as well as showing all the relevant information about your different platforms in columns on one screen.

You can create a content calendar so that you are posting the same type of content at the same time each day of the week as this ensures that you’re not repeating yourself or just posting anything rather than nothing at all.

This should take about 2 minutes.

3. Work Your Wall

Review comments on your wall and respond to them. Reply to answers to your Questions. Like responses – you don’t always need to comment. Remember to add your name to the end of those replies if you are speaking in the name of your Business Page as it helps to humanise the engagement. Give first time users a warm welcome to your Facebook page. And don’t forget to check for hidden posts that Facebook has filtered out for you.

It’s the interaction that’s important so spend about 5 minutes here getting to know people who have taken the time to react to your original posts.

4. Review your Newsfeed

Click the Home page for whichever Business Page you are acting for and spend a few minutes commenting on posts and updates from your contacts’ Pages. Remember who you are – if you have more than one Facebook Business Page, it can be very easy to forget the persona that you are trying to project and speak with the wrong public voice. Just as with responses on your own wall, if you’re posting as your page somewhere else, it always helps to make things more personal if you sign each entry with your name so people know who they’re talking to.

Hang around for 4-5 minutes here. You’re building trust that you know what you’re talking about and have something interesting to add to the conversation.

5. Don’t forget your Message Inbox

Respond to invitations and messages in your inbox.

Depending how many messages – 2 minutes or so here.

6. Growing your fan base

As a Page you cannot like Facebook Personal Profiles or even comment on their walls any more, so you need to focus on businesses that have liked you. Look at the businesses that are interacting on their walls and who they have liked – this shows in the left hand sidebar. You can learn a lot about what does and doesn’t work – how often are they posting, at what times, what are they posting and what gets the most interaction – pictures, links, videos, questions?

facebook talking about thisLearn what works and try it out on your Page – the People are talking about this number tracks who is liking your page and posting on the wall, answering questions, tagging and checking in over a 7 day period – this is also on your Page.

You should also check out Facebook Groups that are relevant to your niche/interest and make join the conversation there. Never try to sell. Just answer any questions honestly and grow trust with people. When they are ready to buy, they will come to you as someone who has proved their value on the subject within the group.

Devote 4-5 minutes to this.

You could spend all day on Facebook, so it’s important to have your content calendar, your list of what you need to do and stick to it. Then leave.

If you have more time later, you can return to check what’s happening but be careful because it can become a bit like the Hotel California.

Welcome to Facebook for Business.


This entry was posted

on Tuesday, January 10th, 2012 at 6:34 am

and is filed under Facebook, Social Media For Business.

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999 or 101 – the new Non-Emergency Phone Number

Interesting news item on The One Show this evening about the new 101 phone number which will attempt to take some of the strain of the 999 Emergency Services.

With people using up precious resources to complain about lost kebabs, pigeon noise and undelivered pizza, it’s not surprising that there have been complaints about not being able to get through when there really is a life threatening emergency.

And that’s the important definition to remember.

It it’s a life threatening emergency, call 999.

If there are intruders in your home, if someone is having a heart attack, if there is a fire – it’s 999.

But if you return home from holiday to discover that you have been burgled, that’s a 101 call. There is nothing that the police can do immediately to apprehend the perpetrators so investigation needs to take its place in the queue.

The new 101 number costs a 15p flat rate fee. Now that is a really bad move if they actually want the people who misuse 999 already to call that number.

For more info, visit the Direct Gov site about reporting non-emergency crimes using 101.

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How To Ask Facebook Questions

Today I wanted to run a poll but to do so I had to go through Facebook Questions. And, when I could not see anything obvious about asking questions on my Personal Profile, I consulted Facebook’s Help Centre

facebook questions

Which is fabulous… but where exactly is the sharing menu?

I scoured my profile page but could only see the option for a status update, pictures, link or video.

Curiously, it transpires that it’s not on your main profile page but on the Home Page where your newsfeed resides.

facebook questions - sharing menu

Click the ‘Ask Question’ link and you will be offered the chance to ask a question in a drop down box.

Below the question box is an option to ‘Add a Poll’. You can add in as many boxes as you like.

It’s slightly different for Facebook Business Page Questions.

Here, the Ask a Question link is actually on the wall rather than the Newsfeed on the Home Page. Add a Poll is in the same position in the dropdown menu that ensues. Click on that and it opens up all the poll options.

facebook questions for business

If you have any Facebook Questions – whether it’s using it for Business or pleasure, give us a call at Lollipop Local.

This entry was posted

on Monday, January 9th, 2012 at 12:48 pm

and is filed under Facebook.

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Why Use YouTube for SEO?

youtube for seo“So why do we need a YouTube account as well as a Facebook account? Surely, we can just post the videos onto Facebook and they’ll get seen?”

Yes, they will certainly get seen by people viewing your Facebook page but will they get seen by the people who prefer the YouTube platform over Facebook and, more importantly, will they get the same exposure from the search engines?

A growing force in getting your business ranked, particularly when it comes to Google, is VSEO – video search engine optimisation. Rather than just uploading them to your website or Facebook page, a YouTube account allows you to optimise your business videos properly so that you get the full value from them.

Using the keywords you have identified for your product or service, you need to fully complete the title, description and keyword sections for each individual video, as well as using the geotagging function so that Google knows this video relates to your business address. Make sure you put your url into the description so that people who enjoyed watching can click back to your site, as well as getting yourself a link from YouTube. January 2011 edit:  Having said that, YouTube links are nofollow – this means Google does not give any juice back to your site from the huge authority of YouTube but it is always good to have a mix of nofollow and dofollow links.

If you’ve uploaded your videos to your YouTube site, you can then use the embed code to put them onto your website and every time someone watches the video on the site, it equates to a view on the YouTube account helping to prove the popularity of your YouTube site. They can also be manually posted to your Facebook wall or automatically linked to it through one of the Involver apps.

Why Use YouTube for SEO? Video Search Engine Optimisation is becoming more and more evident on Google SERPs

The value of this optimisation is definitely borne out by the video I have done for Essex local SEO Services. Searching from my location in Essex, my video appears at position number 3 for that search term underneath two of my site’s pages. And we’re talking the ‘Everything’ section of the Google SERPs, not the exclusive section for Video results. This ‘weighting’ of keyword-relevant videos adds a whole extra dimension to the search results page and, currently, works better than many Facebook pages for ranking on Google because of their association with YouTube.

January 2011 edit: Even today, six months later, that video is still at position number 9 on the first page of the Everything SERPs for Essex local SEO and Essex local SEO Services

Originally posted 2011-06-20 09:48:52. Republished by Blog Post Promoter


This entry was posted

on Saturday, January 7th, 2012 at 5:36 pm

and is filed under Local SEO, Social Media and SEO.

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When OnlyWire Plugin Goes Wrong On Yelp and Posterous… and Twitter… and Linked In… and

onlywire pluginMy Posterous and Yelp accounts are full of dead links because of a problem between OnlyWire and WordPress scheduler. I can also seeing the dead links going out on Twitter, which probably means that they are going onto my Linked In account as well.

The OnlyWire plugin sets things to post by default on the day that you schedule. If you decide to change the scheduled day on the blog, it seems to be impossible to stop OnlyWire from still sending out the notification and the link to all the sites on your list on that day.

Hence the dead links… because the post has not gone live on the site. I’ve also noticed that I have about 250 posts waiting somewhere in limbo in the Onlywire distributor where I have scheduled and then changed my mind about the date on the blog. I had to turn off the submitter and raise a ticket with their Support who deleted the queue of unwanted posts 24 hours later.

onlywire to yelpI was a little confused when I first saw the link to Yelp on the OnlyWire list in the first place but, since I do have an account with Yelp, I thought it might set up a nice feed on my Business Page so I could spread some useful information about Local SEO. What it seems to be doing is posting links on the conversation part of the Chicago site, which is a little bizarre.

Naturally, some of the residents of that particular forum were not especially impressed to be receiving a lot of dead links… but it seems that I am unable to comment on my own thread or to contact the other members by private message.

I keep getting an error which says that Yelp is too busy for anyone to make any posts.

Anyway, I shall allow this post to go to Yelp and hope that they will accept my apologies – then I will discontinue the feed as I don’t want to be associated with spam.

onlywire plugin on wordpress postsAnd, in the meantime, I have unchecked the Autopost All Articles box in the Onlywire settings and will have to ensure that I don’t put my X in the Post This To OnlyWire box on each post until I am absolutely certain that I want it to go out that day – which rather messes up the whole purpose of the scheduler.

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This entry was posted

on Thursday, January 5th, 2012 at 12:27 pm

and is filed under Social Media.

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