Women Small Business Owners

It’s been a fairly exciting day… if a little mundane in places… and my poor client has been inundated with free listing sites trying to make him upgrade to a paying package.

That’s the downside of the process of getting to the front page of Google for your chosen keyword. The phone rings a lot and not necessarily with interested customers.

Looking at the success of the strategy in terms of quick success, I know that I shall have to do it for my own business. The problem is that I don’t have a shop front that I can use as an address. All the listings seem to require a physical presence and I really don’t want my home address and phone number plastered all over the web in conjunction with my name. The privacy vs publicity factor must be a concern for a lot of women small business owners – especially at a time when there can be so many strange people about.

I have the registered address of the business, but that is in London so no good really for local listing purposes.

I considered asking one of my clients if I could use their address for this purpose, since they are all nearby but most of the listings specify that only one listing is allowed per address.

In the end I spoke with one of the listing companies and they have said that the town and postcode will be sufficient for my purpose.

So, even though this still leaves me feeling rather exposed, I see no option but to go ahead on this basis.

I need more area-focused publicity to showcase what I am trying to do for my local businesses.

Share this:

Man Massaging Woman

"man massaging woman"“Well, so long as you can get over having the treatment from a man…”

Errr…. what?

It was the third time someone had something of that nature when I mentioned my current treatment plan.

It’s funny but I’ve never really even thought about it. I’ve had massage from two male osteopaths and now a professional masseur and they have all been totally professional and focused on protecting my modesty with judicious positioning of towels when it comes to some of the more intimate areas.

The thing is, I have tight hamstrings. This means that they are going to have to get to grips with my leg above the knee and my hamstrings connect to other muscles in the buttock so there is going to be some contact with that area if I want to get better.

Would anyone even mention it if it was my female physiotherapist doing the work? No.

Would they be concerned if the positions were reversed and it was a female masseuse and a male patient? No.

There is still some curious Victorian hang up about a woman receiving such treatment from a man. Just because it is a man massaging a woman, there is this inherent fear that he’s suddenly going to be overcome with lust and turn into a mad slavering beast… or risk his entire professional future to cop a sneaky feel.

Now I know I have a fabulous derriere but really… even I’m not so vain as to believe that it’s worth that.

Share this:

Massage In Southend

Really excited today!

Typed my keyword ‘massage in southend’ into Google and The Ark is now on the front page!

Right at the bottom of the organic listings and not for the maps yet but, from being non-existent two weeks ago, to have a presence on the front page of Google for our chosen keyword is really very gratifying.

Onwards and upwards!

Share this:

Changing Jo’s S&M To A UK Web Host


It was a little more complicated than I originally envisaged but, after exporting the old database, changing the IP address in the DNS section of the cPanel, editing the config file to reflect the new database information and then a bit of tweaking from the lovely techies at Catn, Jo Shaer: Social Media Solutions is back up and running.

I should probably point out at this juncture, for the benefit of the wag who mentioned it, that the site is not called Jo’s S&M Solutions

So, what did I learn from this exercise?

Well, for a start, that I have picked up more technobabble than I realised over the last few months. Whilst my original idea that I could just change the nameservers to the new host and everything would be hunkydory was somewhat wide of the mark, once I knew what I had to do, it was relatively easy to accomplish.

However, as with all things computer-based, there were a few variables which could not have been foreseen and required the assistance of those who are more in tune with the vagaries of databases. Fortunately, these were sorted out relatively speedily so the site was not down for too long.

It does make me remember the wise advice of Jo Dodds who suggested that I might want to get UK hosting sorted before I started doing any work on the site…

The thing about Catn is that it is a cluster site which means you have a little more protection in terms of ‘down time’ if the servers go awry. However, I still have a site with the nice people at EUK Host so I shall be comparing the performance of both companies over the next few weeks.

Both these UK-based companies offer cPanel hosting with FTP access and it is easy to install WordPress so there really isn’t too much to choose between them.

Share this:

Starting Up Your Own Business

The gurus kept on saying that the best place to start a new business is the internet. Apparently, it’s the cheapest place to fail.

But that really isn’t the best frame of mind in which to decide that you want to put yourself out there, liable to ridicule and the risk of failure.

With all his experience at dealing with official form completion, my friend, Gray, would say that you have to start with a business development plan which addresses exactly what you want to achieve from your labours. What’s the end result? Where do you see yourself in five years time if all has gone according to plan?

I’m afraid I did none of those things. I sort of toyed with the idea that I might be any good and I put a few feelers out here and there which led me to believe that people might be interested… at the right price.

More than anything, what I came to understand was that there was no money available for internet advertising because it was an unknown quantity. They were still putting their faith in more ‘reliable’ methods of driving traffic, even though they knew that it was expensive. As far as they were concerned, they had spent their money on something that had a ‘proven’ track record. So, whilst accepted strategies appeared to work to a certain extent, business owners were not prepared to pour any more money into their marketing budget. Especially when they didn’t understand the new ideas or any of the new-fangled technology.

Now you’re probably wondering why I’ve put a picture of two neck/shoulder muscles at the side of this picture. Well, they were what gave me the oomph. The final push to actually launch myself back into the business world and face the consequences.

It’s been nearly three years since I first started to get a pain in my shoulder and realised that the movement in my neck was restricted. Two osteopaths, a physio and a year’s worth of yoga and pilates later, I’m finally starting to get better. But it was Mike’s massage that really put my recovery into hyperdrive.

I went in for an Indian head massage to try to free up the tension in my traps – those two muscles that run down the side of your neck to your shoulders, but he suggested that I have a good, old-fashioned back and neck treatment instead… and could he use some sports massage techniques?

I should have known from the twinkle in his eye when I gave him the affirmative that it was not going to be pleasant. Hell, I’ve listened to Chris Moyles and his team receiving sports massage on the radio in the morning. Their squeals have confirmed to me that, generally, a sports massage tends to equate to pain before relief.

So, as I lay there with his elbow wedged into my semi-spinalis capitis, exhaling enthusiastically to try to relieve the agony and knowing that he still had to do the other side, I heard my voice say: ‘So, do you have a website?’.

His response echoed the well-worn path of other friends in business… and that’s when the idea struck me. I knew that I needed to have a lot more treatment to really get better but I couldn’t afford to come twice a week every week. So supposing, instead of using cold, hard cash, we came to some sort of mutually benefical arrangement that utilised the swap of services.

And that’s when I made the appointment to see him and discuss it properly.

I’m not sure that I really thought this business deal through properly because, as things stand, he gets to look at my bottom and inflict pain, whilst I get to stay up ’til 2am cursing the computer…. hmmmm…

Anyway, no cash has changed hands but he has a fully-functioning website with an ongoing marketing strategy and I can now turn my neck to either side without experiencing the familiar tightness and discomfort.

He’s now moving in on my tight hamstrings and I’m looking at the many opportunities to list his business with online directories.

Share this: