Survival of the Fittest – Historical Widows In Business

Who Do You Think You Are? is a programme on BBC1 which helps celebrities to trace their roots and this week’s episode was particularly fascinating for those of us who enjoy tales of women doing well in business against the odds.

It followed the story of actress, Alex Kingston, famous for her portrayal of strong, feisty women on the small screen and herself now a single mother trying to support herself and her child.

Looking back through her ancestors, she came upon Nan, her great grandmother, who was widowed when her husband was killed whilst helping to map the positions of enemy guns during the Third Battle of Ypres (Paschendale) in the First World War. Finding herself the sole provider for her four young children, Nan began taking in lodgers to help to make ends meet.

Successfully as it turned out because her children all grew up to have children of their own.

But there was a continuation of this thread a century before in Alex’s family tree.

Women doing well in business in unusual circumstances

Elizabeth Braham also found herself widowed at an early age with four small children to support. And her listing on the census following her bereavement showed her as a boarding house owner too. We all marvelled at how these two strong women had fought not to slip into poverty by taking their future into their own hands.

However, Elizabeth’s story was slightly different – as was revealed in two newspaper cuttings several decades apart. In the latter, a man was reported to have committed suicide by poisoning himself at her establishment whilst in the company of the rather gaudily named Polka Pol. It became apparent that her boarding house was something a little more raunchy but she herself was not mentioned in the proceedings at the Inquest.

This was due to the fact that she was clearly trying to keep out of the limelight, having had an encounter with the legal system some years earlier when she was found guilty of owning a house of ill repute. We do not know whether she was put into a House of Corrections as a result of this conviction.

But we do know that, when she died, she was the owner of several such houses, as evidenced by her address in census records – and each one she purchased was in an increasingly more salubrious area. In her Will she was stated as living in St John’s Wood and she left property worth over £1500 to her granddaughter. Now, this might not seem particularly unusual unless you understand that the famous explorer, Dr Livingstone, who died the same year left a similar sum to his beneficiaries.

Why many successful Victorian business women remained widows

Elizabeth had done very well for herself – but she had never remarried.

This was because a married woman in Victorian times was not allowed to own property. Any houses she might possess would revert to her husband’s ownership on their marriage. So, Elizabeth remained resolutely single whilst slowly making her way up in the world. supporting her daughters to make good marriages and taking care of her granddaughter, the only offspring of an errant son.

In her Will, she made a determined effort to ensure that Rosa, her granddaughter, would become a wealthy woman in her own right. The property that she left her was in the form of a Trust. This was the only way that Elizabeth could ensure that Rosa would remain the owner but still be able to get married. And no future husband would be able to filch this fortune. A factor of which she was acutely aware since her own son had been something of a chancer.

It was a fascinating programme, full of revelations. As Alex said: “At times, it was a bit like opening the News Of The World!” But, despite the improprietary of some of her four times great grandmother’s doings, both she and I could not help but be extremely impressed and proud of her financial achievement in such male dominated times.

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Someone Wants To Be My Friend on Facebook But I Don’t Want Them To See All My Status Updates

We’ve all had it happen.

The dreaded friend request from someone that you know… but don’t want them to know you quite that well.

And yet it would be rude not to accept. Bad feeling might be caused.

This is when knowing how to use Facebook’s privacy settings comes into its own.

So, accept the friend request.

Then go in to your friends list by clicking on the Friends tab underneath your cover image.

Type the friend’s name in the search bar.

When the name comes up, hover over it and a box will appear. Click on the Friends button and you will see your lists. If Restricted doesn’t show, you can click on See More.

Select Restricted and that person will only see status updates that you make Public.

If you have your privacy set as default to Friends only, then nothing will show in that person’s newsfeed.

I should point out that if you do set a status update individually to go public, you will need to go back and reset your default privacy settings as friends because it overrides the default permanently.

With thanks to Shawn Abel for sorting this out.

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Will Facebook Offers Work For My Business?

And so it begins. Free Facebook tools that will have to be paid for post-flotation, especially since the shares have lost 40 percent of their original value.

For those – and I’m one of them – who have never actually seen a Facebook Offer, here’s a clue:

new facebook offers

Facebook Offers requires 400 fans or more

So, Facebook Offers and small businesses. Well the first thing you need to know is that, charged or not, this feature is only open to those businesses with 400 or more fans. So that rules out a large number of local businesses before we even start. If you have the right number of fans, then you will see Offer/Event in the bar at the top of any status update.

You can share offers with the people who like your page and then they can share them easily with their friends because there is a special newsfeed story created just for offers. When anyone claims your offer, this will also be automatically shared with their friends in their newsfeeds, encouraging more shares and claims to help you reach a bigger audience than you would if you just ran a status update on your page.

You can now measure the ROI better by including a code

In response to public demand, you can now include a bar code or other unique code so that you can track the effectiveness of your offer campaign.

Facebook will charge businesses to use this feature

News commenters recently said that it was necessary to run an ad campaign to encourage sharing and a figure of at least £3 ($5) was quoted, depending upon the number of fans a Page had.

However, according to the help page, the first time you try Facebook Offers it’s free, but after that a budget is required. The amount you pay is based on how many people you want to reach.

The advertising blurb says their research has shown that businesses get 3x the return on investment when people refer their friends and that’s why they think it’s a great way to get more people to your business.

How to create a Facebook Offer

Go to the bar at the top of the status update and select Offer. You can then choose whether you want customers to be able to redeem the offer in store, online or both. The bar code option is available for instore offers, for those online you enter the url of the website where they can get the offer, along with a unique redemption code.

The information you need to upload is the nature of the offer, the date the offer expires, a square photo to make the offer stand out, set a limit on the number of people who can claim your offer (if you wish) and you can then upload any terms and conditions.

Setting a budget

Next you need to set a budget, bearing in mind that the higher the budget, the more people your offer will reach. I could only see $5 in the example and this allowed you a reach of 3-6k so I suspect that it is like Promoted Posts, where the cost of the campaign will depend upon the number of fans your page has and therefore upon the number of people that it is likely to reach through the friends of those fans. The more people you are able to reach, the more expensive it will become.

Facebook help says: when you’re creating your offer, pick one of the suggested budgets from the dropdown menu, or set a custom budget from the Ads Manager by checking the box next to Promote later using another Facebook Ad tool.

Who can ‘Get Offers’?

As well as being seen by Fans and Friends of Fans on their PCs, Facebook offers are also visible and redeemable from mobile phones. After ‘Get Offer’ in the story has been clicked, the resulting email can then be printed out or actually shown on the mobile phone to the business owner to get the Offer.

Will Facebook Offers work for my business?

I think it depends upon the nature of your business. If you have a venue that sells food and drink, then definitely. Many people will try somewhere new if there is a freebie involved which is simple to claim. I think it depends how quickly those confirmation emails arrive. If you’re outside a store and they’re advertising a free coffee from Facebook in their window, who wouldn’t whip onto their mobile phone to claim the offer.

If you’re offering a discount for supplies based around a hobby and you have lots of enthusiastic fans, then I think that will work too.

Whether it will be as effective for businesses which offer more expensive items, I guess it depends on the nature and generosity of the Offer. Is it too good to miss?

With all these things, it is crucial that measure your return on investment. Use that code facility so that you can keep track of what’s happening and compare the takers against the cost of running the Offer.

But, at the end of the day, it’s no use to you at all if you don’t have 400 fans.

As we have said before, the most successful Facebook pages are very rarely local.

Give Lollipop Local a call on 01702 476517 or 0121 249 1306 to find out how to get more online exposure without having to spend all day on Facebook.

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WooHoo! How To Get The New Twitter Profile Header In The UK

how to get the new twitter profile layoutIt makes a change for us to get a social media update at the same time as our American cousins but Twitter have made the changes to their new profile layout simultaneous on both sides of the Atlantic.

So what you get now is a big header graphic which goes behind your usual profile picture, especially useful if you are using Twitter for Business and have a product to promote.

It also allows me to show myself as well as my business to make sense of my choices of real name and user name.

And then the words from your bio are emblazoned in white across the header graphic underneath the profile picture. You might want to bear that in mind because a busy header graphic or one using lighter colours is going to make the visiblity of those words an issue.

Crucial Facts about the new Twitter Profile Header Image Size

As you can see, it’s more like the cover image that you get on Facebook – but don’t think anyone was going to make it that easy. Your image needs to be a MINIMUM of 1252 x 626 px and a MAXIMUM file size of 5MB. As you may recall, Facebook cover images are 851x315px so that won’t wash over on Twitter and you’re going to have to make it deeper.

How do I upload my new header?

Go into Edit Your Profile and in the left hand sidebar you will see the option Design. Click here and you will see the option to upload the new Twitter header image – bearing in mind the image caveats above. I tried to upload a shorter image (my Facebook cover image) but it would have none of it and gave me a grey background around my regular profile pic.

This new header image will be used across the various Twitter apps on mobile devices to provide a consistent brand. The difference on twitter.com itself will be that you get to use a background image behind the main area containing the twitter stream.

I have left mine as is at the moment – my relationship with PhotoShop not being terribly successful when it comes to such things but, if you look at the Twitter blog, you can see some options on famous pages which have made the switch.

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The Problem With Linked In Groups

linked in groupsI watched two webinars about using Linked In over the weekend. Sad, I know, but it had to be done. No stone is left unturned in the search for information about how to put my clients in front of potential new customers.

And that is effectively what Linked In does.

It’s a business networking opportunity. And, just as you get raiders in real life community groups, the same thing happens on Linked In Groups.

LinkedIn, SEO and Recommendations

The first webinar dealt with the SEO possibilities of Linked In and how optimising your profile in the right way can get you seen by more Linked In users, who will then contact you to connect and, hopefully, do business. This is the part of Linked In that I understand.

It is a good search engine for business owners in your area and allows you to see recommendations from people who have worked with them and who you might know or whose opinion you can check out via a mutual friend.

Linked In Groups As Honey Traps

The second was all about using Linked In Groups to target potential new clients. This ‘grooming’ has felt distinctly grubby to me – right from the outset.

Last year, I did go into a few groups but they seemed to have been set up purely to lay a honey trap. And I put my hands up and say, yes, I was there to see if I could get my face known as someone who knew her stuff so that people might contact me to work with me. Just as I would at a regular networking breakfast. You do that by assessing the questions and conversations that are running and seeing if you can add something to the mix.

This was a group specifically aimed at business owners who wanted help with growing their business online. There were other marketing experts giving value and free information, along with lots of high talk about this not being a group where people just tried to sell stuff. But, within days of those announcements, the first status update arrived from the administrator enquiring how people would feel if a seminar was run… and how much members would be prepared to pay for such an event. Maybe it’s me, but it was like watching flies hitting a piece of sticky paper on a hot day. I’m sure the seminar gave great value but I just did not like the set up process. I did not return.

The webinar I watched on Sunday was an extension of that strategy (the old forum technique), where marketers go into one of the groups where business owners from a specialist niche gather to chew the cud of running their operations – plumbers, doctors, dentists. Areas of business where new customers can be worth a lot of money over a long period of time. These are the holy grail to a marketer.

Even though they know nothing about those fields, they join. Then they check out the websites and bios of the members before cherry picking the best ones to sell their services to. Or they answer a few questions about marketing, giving value and building trust and then offer to run a webinar on a particular subject.

In itself, this is not a bad thing because it does establish you as an expert in your field and, if the webinar is free, then it can build sufficient trust for customers to come to you of their own accord. Maybe it’s just me and I will never make a ‘six figuuuure income’ as a marketer but it all just makes me feel very sleazy.

The funniest thing about this is that a new group was set up recently in our area and I was messaged within Linked In by the administrator from a marketing company – someone I do not know – and given a free pass to join. I went to take a look and all the usual suspects were there from my regular networking groups, along with some from further afield who I have seen around online. Marketers and regular business owners all mixed together.

A week later, along with all the other members, I received an email from the administrator castigating certain members for using the group purely to leave links that drew attention to their own sales pitches and not offering any other value. A case of stolen thunder perhaps? It’s hard to tell.

Whatever, if you’re thinking of joining a group on Linked In, look at who is running it. If it is someone whose business is not related to your niche, then you need to ask yourself why that group is there.

Because there will be an ulterior motive.

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